JESTER Releases Report “The Impact of Influence Marketing on Market Share”

Influence marketing in iGaming has long gone beyond being an additional promotional channel and has become a full-fledged growth driver. Today, brands use it not only to generate reach, but also to enter new GEOs, build trust faster, connect with local audiences, and attract higher-quality traffic.

This effect is especially visible in developing markets, where a user’s decision is often shaped not by a banner or direct ad, but by a recommendation from someone they already trust.

Against this backdrop, JESTER, an international influence marketing team, has prepared the report “The Impact of Influence Marketing on Market Share” — a document that brings together the views of 16 experts from leading iGaming companies on how this channel affects the market.

What’s Inside the JESTER Report

The report is built around the practical experience and observations of industry experts. Instead of theoretical models, it focuses on the real changes taking place as influence marketing continues to evolve.

It brings together different perspectives from across the market and shows how the role of influencers in the iGaming ecosystem is changing — from a tool for capturing attention to a core part of business strategy.

The report covers the key directions in the channel’s development:

• Influence marketing as a tool for entering new markets — how local creators help brands enter new GEOs organically and adapt to audience expectations.

• Why trust has become the new currency in iGaming — how personal recommendations and authentic content strengthen brand perception more effectively than standard advertising.

• How the approach to influencer selection has changed — why brands are increasingly focusing not on scale, but on how relevant a creator is to a specific market and audience.

• The future of influence marketing  — how the channel is moving closer to performance marketing, analytics, and long-term partnerships.

Read the full JESTER report and see how industry leaders view influence marketing today: https://drive.google.com/file/d/1WSPk2WhhQUbCWkszWOa2S3qA-lsSuqLD/view 

About JESTER

JESTER is an international influence marketing team working with 3,000+ influencers across more than 65 GEOs and delivering advertising integrations in gambling, betting, Web3 products, crypto and fintech services, game providers, AI startups, and adult products.

The company focuses on long-term partnerships and systematic marketing strategies designed to drive sustainable brand growth.