iGaming Thought Leadership Articles | OnlyiGaming

Throughout 2025, European iGaming markets have faced a new layer of complexity: shifting tax and licensing rules that directly impact marketing costs. Governments continue to increase gross gaming revenue (GGR) tax rates and impose stricter reporting standards. As of July 2025, these changes have become a critical factor in how operators and agenci...

The Power of Creative in In-App UA In the in-app media buying space, performance hinges on what users see first - the creative. Without access to deep user interests or behavioral layers, creatives become the primary lever to drive engagement, optimize acquisition, and scale efficiently. At RockApp , we’ve built a workflow where creative localizati...

Seasonal Strategy in iGaming Media Buying: Insights from RockApp’s European Research Seasonality remains one of the most influential, and often underestimated, factors in iGaming media performance. Player engagement, acquisition costs, and campaign efficiency fluctuate significantly across the calendar year, driven by holidays, weather, and regiona...

iGaming Insider Series: Hanna Rai, Bettorify An Exclusive Q&A with Hanna Rai, CEO at Bettorify Introduction Q: Can you introduce yourself and your role at Bettorify? A brief introduction to the guest, their background, and their role in the company. I'm Hanna Rai, CEO of Bettorify. I've been in iGaming since 2017, working across different sides of ...

It’s a common frustration for iGaming operators: “Why didn’t this player deposit?” In my previous role as an operator, I heard this question almost daily. From marketing teams, support desks, and VIP managers alike. And the answer was always the same: “We don’t know. We can’t see what happens inside the cashier.” Back then, the cashier was a comple...

In the fast-moving iGaming world, being creative and adaptable is key. Pateplay is making a name for itself with a variety of games and smart strategies. We talked to Eugene Camilleri, Director - Malta at Pateplay, about the company's unique approach, industry trends, and future plans. With his background in Live Casino operations, Eugene shares wh...

iGaming Insider Series: Manesh Palli, Fractional CMO for iGaming An Exclusive Q&A with Manesh Palli, Fractional Chief Marketing Officer for B2B iGaming Companies. Introduction Q: Can you introduce yourself and your role as a Fractional CMO? A brief introduction to the guest, their background, and their role in the company. I'm Manesh Palli, Fractio...