iGaming Thought Leadership Articles | OnlyiGaming

The Romanian online casino market is widely recognized as one of the most strictly regulated in Europe. For affiliates entering this space, the barrier to entry is quite high, demanding complete compliance, transparency, and a genuine commitment to player safety. Navigating this landscape is the newly launched Casinolegal.ro , an independent media ...

An offer says 45% RevShare. Lovely. Now, who counts the deposits? What gets deducted before that percentage is applied? And can you check the numbers in your own tracker? That’s why I look at the software behind an affiliate program. Names such as Affilka, Cellxpert, MyAffiliates, NetRefer, and ReferOn come up often, but the platform name alone won...

Two sources are running. One brings in 100 FTDs, the other 60. Which one gets more budget? I’d want to see qualified FTDs, NGR, and what those players do after their first deposit before making that call. Here’s the short version of what to check in an affiliate program’s tracking and analytics. Registrations look great on a slide. Before I put mor...

I had a call with a CTO with another company while on vacation last weekend. I couldn’t help but think of the speed of business we live in today. It isn’t just the speed of business alone but the pressure to keep learning. Personally, I like it. The call had a lot of sharing of what we are both working on personally for our companies. I like having...

Infingame , a leading aggregator in the iGaming industry, has shared findings on one of the more persistent product debates among its clients: whether retention is better served by a wide game library that lets players explore, or a narrower set of titles that players go deep on. According to Infingame's observations, variety creates more opportuni...

Every marketing meeting in iGaming has this moment. Someone from the board, from finance, or the founder himself asks: "How many NDCs did programmatic bring us this month? How many from affiliates?" It's a fair question. The budget owner has every right to ask it, they're paying for the channel and want to know what they're getting back. The proble...

With more than 10 billion partner transactions processed every month, Infingame , a leading aggregator in the iGaming industry, says casino performance data is becoming far more valuable when operators use it to decide what to promote, what to reposition and where the next growth opportunity sits. Infingame has shared new insights into how operator...

Disclaimer: All company names, characters, and C-suite figures mentioned in this article are entirely fictitious. Any resemblance to real entities, active B2B platforms, or executives living, dead, or currently trapped in endless compliance reviews is purely coincidental. Look at LinkedIn, industry podcasts, or conference panels today, and you will...

After tracking performance across its sweepstakes-focused game catalog, Infingame , a leading aggregator in the iGaming industry, finds that the titles built for real-money casinos rarely translate directly, and breaks down what does. Infingame has shared findings from its internal performance data, looking at what separates games that build repeat...

Every few weeks, I hear someone say that there is no talent available. Usually, the role has been published on LinkedIn or another job board for several weeks, the applications have not been relevant, and the conclusion is that the market does not have the people they need. But a job board failing to produce the right candidate does not mean the ta...

Infingame , a leading aggregator in the iGaming industry, has highlighted the growing demand for self-service analytics among casino operators, as product and commercial teams look for faster access to performance data without relying on manual reports, external BI teams or supplier-side requests. As casino portfolios become larger and operational ...

In iGaming, we have entered an era when creating a game has become technically easier than getting players to notice it. The market is saturated with content: in 2025, around 6,000 new titles were released annually – approximately 16-20 releases a day – compared with roughly 1,000 in 2019. At the same time, the number of visible positions in a lobb...