iGaming Thought Leadership Articles | OnlyiGaming

Infingame , a leading aggregator in the iGaming industry, says that the real value of aggregation begins after an operator goes live, as performance data, content management and continuous optimisation become increasingly important to sustainable casino growth. Connecting an operator to thousands of games solves an important technical problem, but ...

A welcome offer can get a player to register. Giving them a reason to come back is where the harder work begins. For sportsbook and casino marketers, I think those two goals need to be considered together. If a bonus is the main reason someone chooses your site, what keeps them there once it’s been used? And what happens when another operator puts ...

Infingame , a leading aggregator in the iGaming industry, highlights why modern casino engagement strategies need to address achievement, competition and anticipation, and how Challenges, Tournaments and Jackpots serve fundamentally different player motivations. Infingame argues that the important question is not how many promotions a casino runs b...

Fifth in the series on marketing in Finland's new gambling market. OnlyiGaming, Industry Voices. By Gloria Kesa, FinEst Verba. We are halfway through this series, so let's play pretend. You are launching your online casino in Finland, and your launch budget is approved. Your channel plan uses only what section 51 of the Gambling Act (Rahapelilaki 1...

Infingame , a leading aggregator in the iGaming industry, explores how gameplay responsiveness, consistency and infrastructure performance influence player behaviour and why operators should start treating session speed as an engagement metric. In online casino, player engagement is usually discussed in terms of content, bonuses, personalisation an...

Fourth in a series of six on marketing under the Finnish gambling licence. OnlyiGaming, Industry Voices. By Gloria Kesa, FinEst Verba . From 1 July 2027, before any campaign goes to Finnish players, an operator must be able to pull one list from its database: every person who has played its games in the last 24 months. Anyone not on that list canno...

Planning next year’s campaigns? SOFTSWISS’s full 2027 iGaming Trends report gives you plenty to work through: traffic channels, AI search, creator partnerships, and player retention. We picked five takeaways for affiliates. Betty is particularly interested in the part about where traffic earns its keep. 1. Several channels are competing for the bud...

Infingame , a leading aggregator in the iGaming industry, has launched Jackpot Chance , a new self-funded jackpot tool designed to add a shared jackpot layer across casino content regardless of game provider. The solution gives operators a new way to increase engagement, retention and incremental GGR without changing the underlying games or relying...

We have been taught to measure career progression through titles. Every new role is expected to move us one step higher on the organisational chart. Anything else is treated as a step backwards. After a decade in recruitment, I believe this is one of the most limiting ways to manage a career. I have seen candidates reject strong opportunities becau...

The Romanian online casino market is widely recognized as one of the most strictly regulated in Europe. For affiliates entering this space, the barrier to entry is quite high, demanding complete compliance, transparency, and a genuine commitment to player safety. Navigating this landscape is the newly launched Casinolegal.ro , an independent media ...

An offer says 45% RevShare. Lovely. Now, who counts the deposits? What gets deducted before that percentage is applied? And can you check the numbers in your own tracker? That’s why I look at the software behind an affiliate program. Names such as Affilka, Cellxpert, MyAffiliates, NetRefer, and ReferOn come up often, but the platform name alone won...

Two sources are running. One brings in 100 FTDs, the other 60. Which one gets more budget? I’d want to see qualified FTDs, NGR, and what those players do after their first deposit before making that call. Here’s the short version of what to check in an affiliate program’s tracking and analytics. Registrations look great on a slide. Before I put mor...