iGaming Thought Leadership Articles | OnlyiGaming

Betty’s seen hundreds of launches . And here’s the truth, darling, most of them don’t fail because of traffic. They fail because the foundation is weak. If your setup is crooked, your scratch doesn’t get counted. Here’s what actually matters. 🧠 Key Insights Tracking is not “later”; it starts from day one. S2S postback gives near 100 percent accura...

Big Betty is back in the room, and the shortlist says it loud. According to the 2026 iGB Affiliate Awards shortlist , Big Betty Partners claimed spots in three major categories: Best Affiliate Manager — Nika, Programme / Network Campaign of the Year, and Rising Star . The ceremony goes down on 2 July 2026 at Aqua Shard during iGB L!VE . This isn't ...

May 2026 - Following a monumental year of growth for Push Gaming, the brand further refines its European market expansion with the appointment of Edoardo D'Angelo as Head of the Italian region. Edoardo brings to the role a wealth of experience in both the Italian market and over 5 years in the igaming sector with globally recognised software provid...

Our Big Betty Partners team breaks down how much casino affiliates earn in a new article. First of all, let’s lay it on the table, darling: casino affiliate earnings in 2026 can start at zero and climb all the way past $500,000 per month. That spread isn’t luck — it comes down to three hard-working levers: traffic volume, traffic quality, and the c...

🥂 Dear partner, darling — Betty knows you’ve got June 5 circled. The Big Deal Show is shaping up to be the first iGaming experience built in that classic TV sales spirit, where every move carries weight and every deal has a spotlight. Betty decided to give you a first taste ahead of the main act, so you can catch the rhythm early and move faster ...

Big Betty has been shortlisted across multiple iGaming awards in 2026, appearing in different categories across several organizers. The distribution of these nominations is the key point — the program is evaluated not within a single segment but across both marketing and affiliate performance. In the current award cycle, Big Betty appears across fo...

The Big Betty team continues its series of expert materials on iGaming affiliate marketing. And today we are breaking down fraud — one of the key risks in the industry. Listen up, pals. iGaming affiliate fraud is no side issue. It already costs mobile casinos and betting platforms $1.2 billion . Fraud in online gaming also grew by 64% between 2022 ...

Most discussions frame this as a choice between two models, whereas in practice, it is about structuring different traffic sources under distinct revenue mechanics. The Big Betty Partners team has prepared an expert article on this topic for readers. If you look at the numbers, the gap becomes clear. 100 players generating $120 NGR per month resul...

Big Betty Partners continues its series of materials, and today we’re talking about trends. The article is written for affiliates who already have some experience and are looking to scale, so they need to stay on top of industry trends. Listen up, darlings — in 2026, the sharpest affiliates are not chasing every shiny new traffic toy. They are buil...

Affilka Overtakes MyAffiliates as iGaming Affiliate Software Leader in New Industry Report StatsDrone Affiliate Software Report tracks 2,576 programs across 51 platforms, reveals 100% market growth in 2 years and a dramatic shift at the top April 2026 — A comprehensive new industry analysis released today by StatsDrone and NousViz has revealed a si...

Infingame is strengthening its position in one of the fastest-growing segments of the iGaming industry, leveraging deep expertise in sweepstakes to help operators and game developers unlock new growth opportunities. Over the past year, sweepstakes have moved from a niche concept to a major focus area, particularly in North America, where the model ...

Well now, pal… many step into affiliate marketing thinking it’s simple: sign up, grab a link, send traffic, collect the cash 💸 Setup? Fast and clean. Real money comes a bit later. Here’s how it actually works: you apply, pass review, get your tracking link, choose your payout model, and send traffic where it converts. Paid traffic can bring quick ...