iGaming Thought Leadership Articles | OnlyiGaming

Infingame , a leading aggregator in the iGaming industry, identifies five key factors that increasingly determine whether games gain exposure inside modern aggregation ecosystems. According to Infingame, suppliers frequently focus on game launches while underestimating the importance of post-launch performance indicators that influence long-term vi...

Some deals speak for themselves, darling. Big Betty Partners has officially been named Affiliate Program of the Year at the iGaming News Awards 2026 , marking another important milestone in the program's growth. This recognition reflects years of building an affiliate program focused on what truly matters: transparent deals, strong-performing brand...

Programmatic advertising now drives over 90% of global display ad spend , yet many iGaming affiliates still overlook it in favor of search or social. That's leaving plenty of scratch on the table, darling. Structured campaigns can reduce CPMs by 25-45% , while DSP-powered retargeting delivers 2-4x higher ROAS than untargeted banner traffic. Suppose...

Affiverse's 2026 research estimates that 95% of affiliate marketers never reach stable long-term income , and in iGaming, every setup decision matters. Clean tracking, disciplined testing, and patience beat guesswork every time. That's Betty's bag. Before You Scale, Get the Basics Right If your foundation is shaky, your budget disappears fast. Star...

Infingame , a leading aggregator in the iGaming industry, shares the growing role of recommendation systems in iGaming, outlining how operators are increasingly shifting from reactive retention strategies toward real-time, AI-driven personalization of the player experience. According to the company, AI personalization is rapidly becoming one of the...

Interview with Salvatore Martorana, Founder of Casino2k The Italian online casino market is one of Europe's most tightly regulated, and also one of its most misunderstood. For players approaching it for the first time, the line between licensed, ADM-regulated operators and unauthorized sites is not always obvious, and that confusion is exactly the ...

Native ads remain one of the strongest paid traffic formats in iGaming. Unlike display banners, they introduce users to valuable content before the offer, creating higher-quality traffic and stronger conversion intent. In-feed native campaigns typically generate 1.9–3.4% CTR , while display banners average 0.1–0.4% . That difference isn't just abou...

For years, many affiliates treated Google Ads certification as a checkbox. Submit the documents, wait for approval, launch campaigns, buy traffic. Those days are gone. As of 2026, Google allows gambling advertising in roughly 55 approved markets , but getting certified has become significantly more complex. Account history, domain ownership, GEO co...

Influence marketing in iGaming has long gone beyond being an additional promotional channel and has become a full-fledged growth driver. Today, brands use it not only to generate reach, but also to enter new GEOs, build trust faster, connect with local audiences, and attract higher-quality traffic. This effect is especially visible in developing ma...

Infingame , a leading aggregator in the iGaming industry, reveals operational insights into player engagement behavior across sweepstakes platforms, revealing which mechanics are currently generating the strongest retention, longest session duration, and highest repeat activity among modern sweepstakes audiences. According to Infingame, operators e...

TikTok looks tempting, darling: fast views, active audiences, viral formats, endless attention. But for iGaming affiliates, attention is not the same as scalable acquisition. TikTok can help with awareness and research, yet its paid promotion rules leave very little room for direct performance campaigns. Can TikTok bring attention? Sure. Can it sca...

Recently, I had an interview with Borna Valent from Chase the Scatter about the current trends in player acquisition, the B2B industry's gatekeeping practices, and how crucial it is to have your own reputation in place in this line of work. The time of grey SEO strategies based on "spraying and praying" will come to an end very soon. The future of ...