PR News | iGaming & Online Casino Industry Updates
Get the latest iGaming PR stories, company news, and official announcements from across the online gambling industry.
OpticOdds Partners with Pragmatic Play to Expand U.S. Player Prop Coverage New York, October 14, 2025 – OpticOdds , a leading provider of real-time sports betting data feeds and trading solutions, has announced a new integration partnership with Pragmatic Play to significantly expand U.S. player prop market coverage across major sports within the c...
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Partnerships and Collaborations
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BongoBongo Partnership Boosts GR8 Tech’s Expansion in Africa GR8 Tech has joined forces with East African iGaming brand BongoBongo. Active across Uganda, Zambia, Tanzania, and Kenya, BongoBongo is known for its bold growth strategy and sharp market focus. Now, that momentum continues with the launch of GR8 Tech’s ULTIM8 Sportsbook —a high-performan...
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Partnerships and Collaborations
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13 October 2025, Malta – SOFTSWISS is set to deliver four hours of insights on the future of iGaming at the SiGMA Central Europe Summit on 5 November 2025. The 2026 iGaming Trends Marathon will take place from 12:00 to 16:00 on the People, Partners & Performance Stage, featuring keynotes and panels with global industry leaders. For the first time, ...
PR News
Data Analytics and Insights
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To mark its 15th anniversary, Digital Footprints is proud to announce the Digital Footprints Accelerator Fund, a bold new initiative offering £50,000 in marketing resources to a deserving iGaming startup. The programme embraces a “pay it forward” philosophy, investing in the next generation of ambitious brands in iGaming and helping them scale with...
iGaming Startups
Marketing and Branding Strategies
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iGaming’s favorite moving talk show is back, and it’s shifting into high gear. Season 2 of Bet It Drives , powered by GR8 Tech, swaps London’s skyline for Lisbon’s sunlit streets, bringing a faster, sharper, and more vibrant on-the-move format to Portugal’s capital. “London taught us how to swap a studio for the street and unlock honesty in motion....
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09.10.2025
Warsaw, Poland – 9 October 2025 – HIPTHER is excited to announce the official networking venues for the European Gaming Congress (EGC) 2025 – HIPTHER Warsaw Summit , taking place between 29–31 October 2025 in Warsaw. This year’s networking program is sponsored by PICANTE PR HUB – HIPTHER’s PR Distribution Hub powered by PICANTE Today with a reach o...
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Event Participation and Sponsorships
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8 October 2025, Malta – Affilka by SOFTSWISS has announced a strategic partnership with the Voluum ad tracking and optimisation platform. The integration provides iGaming affiliates and operators with advanced tools to monitor, analyse, and optimise traffic, turning data insights into higher revenue and efficiency. Affilka ’s API integration with V...
Partnerships and Collaborations
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BF Games Goes Live with Admiral Bet and StarVegas in Italy BF Games, the dynamic iGaming development studio, has officially gone live with its portfolio of titles on Admiral Bet and StarVegas, two of the most respected operators in the Italian market. This launch marks another important step in BF Games’ ongoing expansion strategy in Italy, bringin...
Partnerships and Collaborations
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7 October 2025, Malta – SOFTSWISS, a global tech provider of iGaming software solutions, reports strong results from its Responsible Gambling team for 2025, helping operators strengthen compliance, protect players, and adapt to evolving regulatory demands. In the first half of 2025, the SOFTSWISS Responsible Gambling team reviewed around 16,000 cas...
Player Safety and Responsible Gaming
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ELA Games , a dynamic and innovative game development studio, is proud to announce a strategic partnership with ComeOn Group , a leading multi-brand iGaming operator. This collaboration marks a renewed commitment to creating immersive, personalised entertainment that delights and retains players. ComeOn Group operates a proprietary in-house platfor...
Partnerships and Collaborations
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Endorphina, a B2B casino software provider and industry leader, has announced the release of its newest title, Sloteus Gold. Featuring 5 reels, 4 rows, 25 fixed paylines, and a royal treasure narrative, Sloteus Gold is now available in online casinos. This new Endorphina slot invites players on a royal adventure for King Sloteus’ Gold, where valuab...
Slot Release News
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6 October 2025, Malta – This year marks the 10th anniversary of the SOFTSWISS Game Aggregator. What started as a concept has grown into the industry's largest content hub, serving operators worldwide. When the Game Aggregator launched in 2015, SOFTSWISS aimed to bring leading studios together in one tool. Over the years, it has evolved into a globa...
Corporate Announcements
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