Background

Company News Guidelines

1. Content Focus

  • Articles should focus on company-specific updates relevant to the iGaming industry, such as:
    • • Product launches or updates.
    • • Company milestones or achievements.
    • • New partnerships, mergers, or acquisitions.
    • • Event participation or sponsorships.
    • • Internal announcements, such as leadership changes or expansions.
    • • Industry-relevant thought leadership (optional but must be company-authored).

2. Tone and Style

  • Maintain a professional, B2B-oriented tone.
  • Avoid overly promotional or sales-heavy language. The content should inform rather than sell.
  • Write in the third person unless otherwise specified.

3. Content Requirements

  • Headline: Clear, concise, and descriptive (50-70 characters).
  • Body:
    • • Provide value by highlighting key details—Who, What, Where, When, Why, and How.
    • • Use subheadings, bullet points, and short paragraphs for readability.
    • • Stick to a word count of 300–800 words
  • Call-to-Action (CTA): Optional but can include links to learn more, register, or contact (must be relevant and non-intrusive).

4. Formatting

  • Include the company logo or supporting media (e.g., product images, event photos) as high-resolution files (JPEG/PNG).
  • Include captions for images and proper credits if needed.

5. No Affiliate Links or Gambling Promotions

  • Affiliate Links: Absolutely no affiliate links will be permitted in submissions.
  • Casino Offers: Articles must not include casino welcome offers, bonuses, or any content that promotes gambling directly to B2C customers.
  • The platform is strictly B2B and does not promote gambling or related activities to consumers.

6. Approval Process

  • All submissions will be reviewed for relevance, professionalism, and adherence to these guidelines.
  • Submissions that do not meet the standards or are overly promotional may be rejected or require revisions.

7. Prohibited Content

  • No political, defamatory, or unrelated content.
  • Avoid unverified claims, exaggerated language, or content not relevant to the iGaming industry.
  • Submissions must be original and free from plagiarism.
  • Content must align with the platform’s B2B focus and strictly avoid any B2C gambling promotions.

8. Attribution

  • Articles must clearly identify the authoring company.