Sports bettor Kwiff supercharges its affiliate strategy with new RavenTrack partnership

Manchester, UK – May 11, 2026 – Kwiff, the pioneer of the “supercharged” betting experience, has officially announced the appointment of RavenTrack as its primary affiliate tracking provider. This strategic partnership aims to enhance Kwiff’s affiliate operations through RavenTrack’s advanced platform-as-a-service (PaaS) technology.

By integrating RavenTrack’s sophisticated tracking solutions, Kwiff intends to streamline its affiliate program management, ensuring greater transparency, accuracy, and efficiency for its growing network of partners. 

The move comes as Kwiff continues to scale its presence across the UK and international markets, leveraging its unique algorithm that randomly supercharges any bet, regardless of the sport or market.

“From our very first conversation, it was clear that Kwiff were looking for more than just a tracking platform, they needed a partner who could genuinely match their ambition and long-term strategic vision. We’re truly grateful that Kwiff chose RavenTrack in what was a highly competitive process, and I’m personally proud to have helped bring the partnership together,” said Kate Scowen, sales and growth manager at RavenTrack.

“The first few months of working together have already been fantastic, and it’s been a real pleasure working with their team. We’re excited for what’s ahead and look forward to building a strong, long-lasting relationship together.”

Jack Milner, campaign manager at Kwiff, commented on the partnership, saying: “RavenTrack came highly recommended and with a strong track record within the iGaming sphere. We have enjoyed a fantastic start, working with their brilliant and incredibly helpful team and I look forward to a long and fruitful partnership together.”

The collaboration aligns with Kwiff’s recent period of rapid expansion. RavenTrack’s reputation for providing high-performance tracking and exceptional customer support was a decisive factor in the selection process. As an industry leader in affiliate tech, RavenTrack will provide Kwiff with the robust infrastructure required to manage complex data sets and optimise ROI for its affiliate channel.

About RavenTrack

RavenTrack is a best-in-class platform-as-a-service (PaaS) company specialising in advanced affiliate tracking solutions for global brands. Their technology enables seamless, efficient, and accurate affiliate program management, backed by exceptional customer support.

About Kwiff

Since its UK launch in 2016, Kwiff has been supercharging bets for more than a decade. Any market, any bet, and any sport has the potential to be supercharged thanks to Kwiff's unique algorithm. Kwiff employs around 150 people based across three offices in London, Malta, and Gibraltar. The brand is deeply integrated into UK sports, holding partnerships with Northamptonshire Cricket Club and football clubs Leicester City, Millwall FC, Motherwell FC, and Swansea City.