Real-time AI market analytics and competitive intelligence for the iGaming industry
Company offer & Benefits: Who we help and what we solve
The iGaming industry moves fast. If you rely on old quarterly reports or messy data, you're just guessing. Blask makes it simple. We track over 5,000 operators across 100+ countries to give you clear, real-time market data. Here is how we help:
1. For Affiliates: Don't waste your traffic
The Problem: Sending players to brands that don't convert, or entering a market that is already full.
The Solution: Stop guessing. Use Blask to check a brand's real market share before you sign a CPA or RevShare deal. Find new, growing markets before your competitors do.
2. For Operators: Know your real position
The Problem: You know your own revenue, but you don't know the market. If you grew by 10%, but the market grew by 30%, you are actually losing share.
The Solution: Blask shows how much revenue you should be making based on your brand's visibility. Compare your daily performance against your main competitors.
3. For Game Studios & Providers: Track your games
The Problem: You launch a new game, but operators hide it on page 4 of their lobby. You have no proof.
The Solution: Blask scans casino lobbies every day. See exactly where your games are placed across thousands of websites. Prove your visibility and hold partners to their agreements.
Company background & Founding story
Max Tesla and Dmitry Belianin founded Blask in 2021. They saw a big problem: iGaming data was slow, hidden, or just plain wrong—especially for offshore markets with changing domains. They built Blask to create a clear, honest picture of the market using only open data.
Technology
We use AI to do the heavy lifting. Our Computer Vision scans casino websites daily to find games and check lobby placements. Our language models filter millions of search queries to measure real player interest, ignoring noise like "scam" or "login issues". We track whole brands, not just single domains, so our data stays accurate even in complex markets.
Pricing concepts
You only pay for what you need. After a base fee, you choose the specific tools (like Market or Game Analytics) and the countries you want to track. This makes Blask affordable for both small affiliates and massive global operators.
Corporate connections, Partners & Awards
Blask is backed by Oakvale Capital and Yolo Investments. Top companies like Stake, bePawa, and TAG Media use our data, and we partner with major industry media like NEXT.io, SiGMA and iGaming News to publish public market reports. Our platform's impact is widely recognized across the sector, having won 5 major industry awards to date, including Best AI Solution.
EST 2023
CY, Limassol
51 - 200 Employees
Blask tracks over 5,000 iGaming brands across 100+ countries. Instead of locked-up quarterly reports or self-reported numbers, our data comes from real player behavior: search demand, game visibility, and lobby placement, updated daily.
Three core metrics drive decisions:
Blask Index — measures market volume and each brand's share of player attention. Works as a leading indicator: search interest rises before deposits do.
APS (Acquisition Power Score) — how many new players a brand should realistically acquire, based on its market strength. Not a CRM number — a market benchmark.
CEB (Competitive Earning Baseline) — how much revenue a brand should be capturing in a given market. If your actual revenue falls below CEB, something in your funnel is underperforming.
Real results from clients:
Marlerino Group (affiliate SEO): Spotted a rising brand in Bangladesh before anyone else, launched 20 micro-sites in 2 weeks instead of the usual 6–8 — and generated $8,560 in the first 30 days.
Affiliate network: Identified fast-growing operators in Bangladesh by tracking marketing spend signals in Blask. Result: 25% revenue increase in the first month.
Affiliate agency: Used Blask to check Nigeria before entering — found one operator holds 75% market share with near-zero player switching. Avoided building an entire infrastructure for a market with no real opportunity.
Operator: Monitors fast-growing brands in new markets, reverse-engineers their campaigns and influencer mix, then applies the same playbook. Uses MoM and YoY metrics as the primary lens.
Operator: Uses Game Analytics to track competitor game positions across multiple geographies — cutting workload for their Release and Promo team and reducing provider negotiation budgets.
iGaming is the worst environment for clean data: brands run on dozens of mirrors, markets lack regulation, and a spike in search could mean viral growth or a scam scandal. Blask solves this with purpose-built AI, not generic analytics tools.
Layer 1 — Brand Discovery (Computer Vision + NLP)
Finding all brands in a country is hard. Blask automates it:
We pull every website that ranks for iGaming keywords in a target country from Google.
A Computer Vision model takes a screenshot of each site and looks for iGaming visual signals: casino chips, slot icons, odds tables, live dealer imagery. Brand sites contain many; review pages contain few.
An NLP model reads the text and filters out affiliates, review sites, and news pages — leaving only official brand sites.
Every borderline case goes to human review before it enters the database.
This two-model setup achieves 95%+ identification accuracy. The process re-runs regularly to catch new brands as they appear.
Layer 2 — Blask Index
The Blask Index is built on Share of Search — but rebuilt for iGaming's specific chaos:
We collect 10–20 keywords per brand, including typos, local spellings, and common variants — not just the official brand name.
We strip out negative-intent queries ("scam", "withdrawal issues", "login problems") so a scandal doesn't inflate a brand's apparent popularity.
We normalize the data to correct for seasonality, spikes, and source inconsistencies.
We consolidate all domains and mirrors under one brand profile — so a brand operating across 30 mirrors is counted once, not fragmented into 30 competitors.
The result: Blask Index updates frequently and reflects real player intent, not noise.
Layer 3 — Game Lobby Tracking (Computer Vision)
Our Computer Vision scans operator websites daily across 15+ markets, detecting 40,000+ game titles. It tracks which games appear, on which pages, in what position, and how that changes day over day. Game studios use this to prove lobby placement. Operators use it to monitor competitor game strategy.
AI also powers:
Generative AI parsing of public financial reports
Gap-filling and smoothing search volume
APS and CEB baseline modeling that translates market attention into acquisition and revenue estimates
Blask is built around affiliate use cases. Affiliates use Blask to validate operators before signing CPA or RevShare deals, spot emerging markets before they get saturated, and track which brands are actually growing versus just spending on PR. Clients like TAG Media, Traffic Connect, and Marlerino Group use Blask as their primary market research tool.
AI is the foundation of how Blask works. We use Computer Vision to scan casino websites and track game placement, NLP to filter millions of search queries and measure genuine player intent, and Generative AI to parse public financial reports across languages and formats. Our APS and CEB metrics are AI-driven baselines, not manual estimates.
Blask is an analytics platform for the iGaming industry. We provide daily-updated data on brand performance, market volume, game distribution, and competitive positioning across 126 countries. Our core metrics — Blask Index, APS, CEB, and BAP — give operators, affiliates, and studios a clear picture of where the market stands right now.
Blask is a B2B SaaS platform. Our customers are iGaming businesses: operators, affiliate networks, game studios, providers, payment companies, and investors. We deliver market data through a web platform with modular access based on the markets and tools each client needs.
Blask automates market research that would otherwise take days of manual work. Brand discovery, lobby scanning, search signal collection, and competitive benchmarking all run automatically and update daily. Clients like TAG Media report replacing hours of manual research with a single Blask dashboard open during client calls.
Blask processes millions of search queries per day across 126 markets, tracks 5,000+ iGaming brands, and scans thousands of casino websites for 40,000+ game titles. All of this is normalized, deduplicated, and delivered as clean, actionable metrics — not raw data dumps.
Blask functions as the business intelligence layer for iGaming decisions. Executives use it to benchmark market position, track competitor momentum week by week, and build the case for entering or exiting a market. Data can be used directly in internal reports or presented to clients as independent market evidence.
Affiliates and media buyers use Blask to plan campaigns, time market entries, and verify that their spend is moving the market. The Blask Index serves as a proxy for campaign effectiveness: if a TV or streamer campaign runs and the Index spikes, the campaign drove real player intent. If not — it was reach without conversion.
Blask's core systems rely on machine learning. Our Computer Vision model identifies iGaming brand sites with 95%+ accuracy from screenshots alone. Our NLP models expand brand keyword sets semantically, handle typos and local spellings, and strip out toxic queries. Our APS and CEB models translate market attention signals into acquisition and revenue baselines.
Blask delivers its data through dashboards: Market Overview (country-level market dynamics and brand rankings), Brand Page (single brand deep-dive), Games (lobby placement and share of interest), and Customer Profile (player demographics and behavior). All views update daily and are filterable by country, brand, and time period.
Blask serves corporate clients across the iGaming value chain — operators, B2B SaaS providers, game studios, payment processors, and investors. Corporate teams use Blask for strategic market entry analysis, competitive benchmarking, investor reporting, and internal KPI tracking against external market baselines.
Blask is structured around geographies. Every metric — Blask Index, BAP, APS, CEB — is calculated at the country level. Clients select the specific markets they want to track and can compare performance across GEOs side by side. This makes Blask directly relevant for any team making geo-specific decisions on traffic, budget, or expansion.
Blask turns raw market signals (search queries, website scans, public financial reports) into structured analytics that iGaming teams can act on. We cover demand analytics (who's winning player attention), game analytics (what's getting played and where), and financial baselines (what revenue should look like given market conditions).
Every Blask metric is the result of ongoing data analysis: filtering noisy signals, normalizing across markets and time periods, consolidating brand mirrors, and modeling acquisition and revenue baselines. Clients don't do this analysis themselves — Blask delivers the output in a format ready for decision-making.
Blask covers the casino vertical in depth, tracking casino operator market shares, monitoring slot game placement across thousands of lobbies, measuring share of player interest by game title, and benchmarking casino brand performance against the market. Casino operators, studios, and affiliates are core Blask user segments.
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