RubyPlay expands US footprint with West Virginia launch

Leading operators gain access to provider’s studio-based content ecosystem to diversify their casino offerings in the Mountain State

30th March 2026: RubyPlay, a studio-based content ecosystem, has strengthened its presence in the regulated US iGaming market after launching its premium games in West Virginia, marking the company’s third state entry.

RubyPlay’s latest market expansion brings the company’s distinctive games portfolio to the Mountain State, providing leading US casino brands with access to top-performing titles such as Vegas No Limit Wins SE, Mad Hit® Diamonds, and Mad Hit® Devil.

Operators in the state are set to benefit from RubyPlay’s unique content platform, which is built on shared technology, infrastructure and distribution, all designed to meet individual customer needs.

Market-specific studios within the ecosystem, including xSlots, provide online casinos in West Virginia and beyond with localised content, unique and bespoke games, as well as improved speed to market.

The launch marks RubyPlay’s continued expansion across the US, following recent successful entries into New Jersey and Delaware. As the company strengthens its presence in regulated markets, the region remains a key focus for growth and a central part of its broader commercial strategy, with further expansion into Pennsylvania expected in the near future.

Dima Reiderman, CCO at RubyPlay, said: “Our launch in West Virginia reflects RubyPlay’s ongoing commitment to expanding across regulated US markets. Each new state represents an opportunity to strengthen our commercial footprint while building relationships with leading operators.

“Through our studio-driven model, we are able to support operators with content that aligns closely with their strategy and audience, enabling them to deliver more relevant and differentiated experiences.”

About RubyPlay

RubyPlay is a B2B iGaming company operating as a studio-based, layered content ecosystem.

The company is built around multiple market-focused studios, all supported by a shared technology, infrastructure and distribution platform. Each of our studios, Ruby Studio, Koala Games, Mad Hat Games, Firerose and xSlots, develops its own dedicated catalogue aligned with specific markets and audiences. Together, these studios form an extended proprietary content library.

RubyPlay also operates a dedicated studio focused exclusively on bespoke, branded and white-label content, enabling operators to assemble tailored games by combining creative, technical, and market capabilities from across the ecosystem

Rather than leading with a single supplier brand, RubyPlay is designed to support operator-led branding, allowing clients to adapt content to their own identity, strategy, and market needs.

This model positions RubyPlay as a long-term content partner for operators seeking flexibility, relevance and brand control.