13.08.2026 · 3 min read
Conduet and gameLM Become Raphie
JERSEY CITY, N.J. - AUGUST 13, 2026 - Conduet, the AI platform and customer operations platform built for sportsbook and iGaming operators, has announced it is rebranding as Raphie, bringing the company and its AI platform, previously known as gameLM, together under one name. Existing clients will continue working with the same teams, services and platform.
The change reflects how much the business has grown since it launched seven and a half years ago, with an ambition to elevate player support interactions for sports betting and iGaming operators. Since 2019, the platform has matured, the AI has advanced, and the team has expanded. Raphie gives the company a simpler identity as it prepares for its next stage of growth.
Raphie is the AI operator layer purpose-built for gaming. It connects an operator's systems, data, and workflows to deliver AI-led support solutions across the full player journey.
Where much of the market points AI at odds and discovery, Raphie points it at player issue resolution. The platform pairs a human CoPilot model with an AI platform, so operators start with humans in the loop and graduate to automation only once performance is data-backed and proven.
Raphie is delivered by a team of more than 500 people across four continents, built on millions of live player interaction data points, and already running in production at scale: resolving 80%+ of contacts, holding player satisfaction near 88%, cutting cost to serve by more than 60%, and with the ability to get partners live in weeks, not months.
"Over the past seven and a half years, our team, technology and capability have grown significantly and given we’re at such an exciting inflection point of growth, it is the right time to make this change. Bringing everything under Raphie gives us a single, clear identity that reflects the unique business we have built, the broader role we now play for operators, and where we’re going next."
- Justin Heath, Co-Founder and CEO of Raphie
"This name is built on work that took years to get right: real player conversations at scale and the operational depth behind them. The rename reflects how we already operate in support across the player lifecycle. It does not change what operators rely on us for; it simply gives the company and platform one name."
- Alex Jones, Co-Founder and COO of Raphie
For operators, the relationship remains the same: the same platform, team and support, now brought together under one name: Raphie. The Conduet and gameLM names are being retired across all products, communications, and channels; existing clients and partners will see a seamless transition to the new name. Raphie will introduce its new identity to the industry across the 2026 conference season.
About Raphie
Raphie is the AI operator layer for gaming, connecting operators' systems, data, and workflows to deliver AI and human-powered support across the full player lifecycle — from onboarding and account access to payments, responsible gaming, retention, and reactivation. It combines gaming-trained AI with experienced human teams and is protected by SOC-2 Type II and GDPR-aligned controls. Raphie is delivered by a team of more than 500 people across New Jersey, Melbourne, and Manila. Formerly known as Conduet and gameLM. Learn more at raphie.com.
Media Contact
Raphie | Brand & Content Team
