Broadway Platform upgrades sportsbook suite solution with Altenar

19th May 2026: Broadway Platform has partnered with renowned sportsbook technology provider Altenar to significantly upgrade its sports betting offering for operators.

Recognised internationally for its pioneering products, Altenar’s sportsbook module, which includes premium data feeds across all major sports, granular risk management tools, and high-margin features, such as Bet Builder and dynamic odds, will be integrated into Broadway Platform.

Broadway Platform’s customers will also gain access to Altenar’s modernised front-end, which introduces a series of widgets such as Bet Suggestions, Bet Mentor and Bet Boost, providing a competitive edge for its partners.

The deal builds on Broadway Platform’s respected position as a flexible and adaptable partner that continues to meet the evolving expectations of operators worldwide.

Giorgi Samkharadze, Director at Broadway Platform, said: “Integrating Altenar’s sportsbook is a huge moment for Broadway Platform. Their proven expertise and advanced technology will allow us to bring an enriched betting experience to our clients and futureproof their brands.”

Vagelis Bairlis, Head of Sales Operations at Altenar, said: “Partnering with Broadway Platform is an exciting step for Altenar. Spribe is a major force in the industry, and supporting the expansion of their ecosystem aligns with our mission to deliver high-performance, scalable solutions to forward-thinking platforms.

“We have heavily invested in our entire product offering, and our fully managed sportsbook will give a powerful entry point into sports betting.”

About Broadway Platform and Broadhub

Broadway Platform is a future-ready fully integrated sportsbook and casino ecosystem powered by SPRIBE. The all-in-one platform combines advanced CRM, gamification, payments, affiliate tools, a comprehensive BackOffice, risk management and CMS into an AI-powered solution designed for modern operators of all sizes.

Broadhub is a next-generation casino content aggregation platform built on the same technology that powers Broadway Platform. Together, Broadhub and Broadway Platform provide operators with seamless access to thousands of games from top providers, real-time analytics capabilities, and powerful engagement tools via one lightning-fast API integration.

This combined suite of products streamlines integrations, accelerates time to market, maximises player lifetime value, and enables advanced personalisation, automation, and content distribution tools.

www.broadwayplatform.com

About Altenar

Founded in 2011, Altenar is a leading turnkey sportsbook provider committed to meeting the unique needs of its clients. Renowned for its flexibility and customer-centric approach, Altenar specialises in customising solutions to new markets, audiences, and requirements. With a focus on building enduring partnerships, Altenar aims to be the most partner-oriented iGaming software provider in the industry.

For more information, visit www.altenar.com.