BetMakers

Bet-Makers offers a white label iGaming solution built on multi-tenant platform architecture: a single tech stack powers multiple independent sportsbook and online casino brands, turning every new brand launch into back-office configuration instead of a development cycle. For B2B partners and operators this means rapid time-to-market, lower cost of entry, and no reliance on in-house development teams.

Core capabilities:

• Multi-brand back office with 14-tab per-brand setup — PSP and payment method management, game provider activation, multi-currency wallets, geo-restrictions, localization, risk management rules, and per-brand SEO. Launch into regulated or emerging iGaming markets in days

• Sportsbook engine — 3 normalized odds feeds, pre-match and in-play (live) betting, configurable margin profiles with ladder rounding, cash out, free bets, and real-time liability monitoring

• Player account management (PAM) and CRM — full player lifecycle from registration and KYC to segmentation, profitability grading, and NGR breakdown per player, per product vertical

• Bonus engine and gamification — welcome bonuses, free spins, cashback, mass bonus campaigns, reusable bonus templates, and tournaments for player retention and reactivation

• Affiliate management built in — real-time postback engine with Click ID and 4-level Sub ID tracking for acquisition attribution, plus failed-callback resend to protect revenue attribution

• Payments and payouts — e-wallets, local payment methods, and crypto gateways, with an auto-withdrawal engine (source-check matching, per-segment limits) for faster payout SLAs and fraud prevention

• Compliance and responsible gambling — KYC/AML with document OCR, duplicate account detection, self-exclusion, deposit and session limits, and full audit trails; regulator-ready from launch

The result: one back office, one accountable B2B platform partner, and operational scalability where adding brands grows GGR, not headcount. Production-proven across multiple live operator brands.

Bet-Makers provides an online casino platform for B2B operators where content aggregation, casino CMS, player management, and bonusing run natively in one back office — a single integration replaces a patchwork of aggregators, CRM tools, and campaign engines.

Core capabilities:

• Casino content aggregation at scale — One API connection, 24,500+ titles, no per-studio contracts or integration projects

• Per-brand game catalogue control — activate or deactivate any provider per brand to match its license and target market; build custom game categories and branded provider groupings without exposing the underlying studio structure

• Drag-and-drop game lobby management — visual Game Grid editor with separate layouts per device channel (web, mobile, tablet, desktop); games auto-fill by popularity or are positioned manually. Marketing manages the casino homepage with zero developer involvement

• Casino CMS included — banner management with scheduling, view caps, language and player-status targeting; landing page builder; promotions, news, and help content per language and per brand

• Bonus engine and gamification — welcome packages, free spins, deposit bonuses, cashback, mass bonus campaigns, reusable templates with distribution caps, and tournaments driving player retention and reactivation

• Real-time casino monitoring — socket-based live round feed with Bet UID / Win UID identifiers for instant reconciliation against provider logs; provider performance reports covering stake, win, GGR, spins, and profitability per studio

• Player lifecycle built in — full PAM/CRM with KYC and document OCR, segmentation, profitability grading, and per-player casino NGR breakdown

Business impact: operators run a competitive, localized casino offer with a lean team, content deals, lobby merchandising, campaigns, and compliance all handled from one back office. Production-proven across multiple live operator brands.

Bet-Makers delivers a production-grade sportsbook platform for B2B operators, covering pre-match and in-play betting with the trading, margin, and risk tools to run the operation profitably. Available as part of the full platform or as a sportsbook API integrated into your existing stack, with your UI fully under your control.

Core capabilities:

• Multi-feed odds architecture — 3 integrated odds feed providers normalized into one data model; operators switch or combine feeds through configuration, avoiding single-feed dependency. Per-feed performance tracked on the dashboard: bets, GGR, player counts

• Trading and margin engine — named margin profiles with target margin %, feed delta, and probability weighting, assignable per event or market class; ladder rounding so published odds always land on standard values

• Full sport admin panel — event tree management filtered by sport, country, league, and trading mode; reusable market templates; market mappings with full feed visibility; results and participant management

• Risk management built in — real-time liability monitoring across all events, configurable bet limits, overask, bet factor, in-play delay, max stake and max payout per player segment, plus sharp player detection

• Player-facing features — cash out for pre-match and in-play with automatic fair-value calculation, free bets with full back-office lifecycle, real-time betslip validation via API

• Real-time monitoring — socket-based live bet feed across all brands with rich filtering (sport, league, market, bet IP, player segment) and one-click CSV export

• Verticals included — esports and virtual sports run as sportsbook verticals alongside traditional sports

Business impact: stable trading under peak load, protected margins, and a sportsbook that launches through one integration, backed by 24/7 managed trading and risk services if you want to run lean. Production-proven with live operator brands.

The Bet-Makers turnkey solution delivers everything needed to launch and run a fully operational iGaming brand: sportsbook, casino, payments, bonusing, CMS, compliance, affiliate infrastructure, and back office as one integrated ecosystem — one integration, one accountable partner.

What's included from day one:

• Casino and sportsbook combined — ~100 casino game providers plus a multi-feed sportsbook with pre-match, in-play, cash out, free bets, esports, and virtuals

• No-code brand launch — 14-tab website configuration covers payments, providers, currencies, geo-restrictions, languages, risk rules, SEO, and responsible gambling; go live with a fully featured brand without a development team

• Payments with crypto support — e-wallets, local payment methods, and multiple crypto gateways, plus an auto-withdrawal engine with source-check matching and per-segment limits for fast, fraud-safe payouts

• Player acquisition and retention stack — built-in affiliate postback engine with multi-level Sub ID attribution, bonus engine with templates and tournaments, and marketing analytics (signups, sessions, bounce rate) alongside financial KPIs — no third-party tools required

• Compliance included — KYC/AML with document OCR, duplicate account detection, responsible gambling suite, and full audit trails; regulator-ready from launch

• Agent system for retail markets — two-tier agent hierarchy with fund management and a separate secure portal, ideal for cash-based and betting shop markets across Africa, MENA, and the CIS

• 24/7 managed services — trading, risk monitoring, and platform operations handled by our team, so operators launch with minimal headcount

• Multi-currency native — balances, limits, and NGR tracked in original currency and USD equivalents

Business impact: fastest route from license to live operation, predictable launch costs, and infrastructure that scales from one brand to a portfolio without re-platforming. Production-proven across multiple live operator brands.

Bet-Makers provides esports betting as a fully supported vertical of its sportsbook platform, giving operators a complete esports offer without a separate integration or vendor.

Core capabilities:

• Esports content through normalized odds feeds — CS2, Dota 2, League of Legends, and other titles delivered through the same multi-feed architecture as traditional sports, with pre-match and live (in-play) markets

• Same trading and margin control — named margin profiles, ladder rounding, market templates, and event tree management apply to esports exactly as to football or tennis; no separate trading tooling

• Risk management included — real-time liability monitoring, configurable limits, in-play delay, and max stake/payout per player segment, tuned per market class

• Player features — cash out on esports bets and free bets usable on esports markets

• Every bet checked at placement — stake limits, current odds, and market status validated automatically before a bet is accepted, so operators never take bets on suspended markets or outdated odds

• One wallet, one account — esports sits alongside sports, casino, and virtuals in a single player account with unified bonusing and NGR reporting per vertical

Business impact: esports audiences skew young and mobile-first — exactly the demographic driving growth in emerging iGaming markets. With Bet-Makers, operators add this vertical at zero additional integration cost, and track its contribution separately through per-vertical reporting.