Broadway Platform boosts African reach with Afrinova deal

11th May 2026 - Broadway Platform, the all-in-one iGaming platform, has partnered with Ghanaian operator Afrinova as it further expands its footprint in the African continent. 

The agreement will see Afrinova’s platform powered by Broadway’s full-service AI-powered product suite, including casino, as well as a complete payment, CRM, and risk management solution, as the operator looks to grow its presence in its home market of Ghana. 

Ghana, like many regulated African markets, offers significant growth opportunities, with increasing internet penetration, a young population, and growing familiarity with betting products.

The Afrinova partnership is the latest commercial agreement secured by Broadway Platform, which has also strengthened its offering after a recent deal with Altenar.

Giorgi Samkharadze, Director of Broadway Platform, said: “Partnering with Afrinova is a really exciting moment for us as we strengthen our presence in one of Africa’s most exciting regulated markets.

“Our commitment to exceptional product delivery is unmatched, and we look forward to powering Afrinova’s market-leading offering for many years to come.”

Imad Hawwach, Managing Director at Afrinova, said: “Broadway Platform’s comprehensive back-end offering allows us to seamlessly deliver a best-in-class experience to our customers across Ghana. It’s an extremely exciting partnership for us, and one that allows us to stand apart from our competitors.”

About Broadway Platform and Broadhub

Broadway Platform is a future-ready fully integrated sportsbook and casino ecosystem powered by SPRIBE. The all-in-one platform combines advanced CRM, gamification, payments, affiliate tools, a comprehensive BackOffice, risk management and CMS into an AI-powered solution designed for modern operators of all sizes.

Broadhub is a next-generation casino content aggregation platform built on the same technology that powers Broadway Platform. Together, Broadhub and Broadway Platform provide operators with seamless access to thousands of games from top providers, real-time analytics capabilities, and powerful engagement tools via one lightning-fast API integration.

This combined suite of products streamlines integrations, accelerates time to market, maximises player lifetime value, and enables advanced personalisation, automation, and content distribution tools.

www.broadwayplatform.com