iGaming Industry News & B2B Insights

The Power of Creative in In-App UA In the in-app media buying space, performance hinges on what users see first - the creative. Without access to deep user interests or behavioral layers, creatives become the primary lever to drive engagement, optimize acquisition, and scale efficiently. At RockApp , we’ve built a workflow where creative localizati...

23 June, Malta – SOFTSWISS, a global provider of iGaming software solutions, has won two prestigious trophies at the EGR Marketing & Innovation Awards 2025. These recognitions come alongside two more accolades at Malta’s iGaming Excellence Awards 2025. EGR Marketing & Innovation Awards Hosted annually, the EGR Marketing & Innovation Awards honour t...

Seasonal Strategy in iGaming Media Buying: Insights from RockApp’s European Research Seasonality remains one of the most influential, and often underestimated, factors in iGaming media performance. Player engagement, acquisition costs, and campaign efficiency fluctuate significantly across the calendar year, driven by holidays, weather, and regiona...

12 June, Malta – SOFTSWISS continues to strengthen its focus on player-centric innovation by rolling out two updates to its Game Aggregator , the largest content hub with a portfolio of over 30,000 games. These updates – a mobile-specific UI feature and a scalable AI-powered localization system – aim to enhance accessibility, personalization, and t...

iGaming Insider Series: Hanna Rai, Bettorify An Exclusive Q&A with Hanna Rai, CEO at Bettorify Introduction Q: Can you introduce yourself and your role at Bettorify? A brief introduction to the guest, their background, and their role in the company. I'm Hanna Rai, CEO of Bettorify. I've been in iGaming since 2017, working across different sides of ...

It’s a common frustration for iGaming operators: “Why didn’t this player deposit?” In my previous role as an operator, I heard this question almost daily. From marketing teams, support desks, and VIP managers alike. And the answer was always the same: “We don’t know. We can’t see what happens inside the cashier.” Back then, the cashier was a comple...

Introducing iGaming Startups Series: Interview with Spinorium At OnlyiGaming, we’re always on the lookout for startups that are breaking barriers and redefining what's possible in the iGaming space. Today, we’re excited to feature Spinorium , a revolutionary no-code platform that empowers slot providers to build games faster, smarter, and without t...

In the fast-moving iGaming world, being creative and adaptable is key. Pateplay is making a name for itself with a variety of games and smart strategies. We talked to Eugene Camilleri, Director - Malta at Pateplay, about the company's unique approach, industry trends, and future plans. With his background in Live Casino operations, Eugene shares wh...

Introducing iGaming Startups Series: Interview with Tugi Tark At OnlyiGaming, we’re thrilled to shine a spotlight on the groundbreaking companies transforming the iGaming industry. Today, we’re delving into the story of Tugi Tark, a cutting-edge customer service AI software platform designed specifically for the iGaming sector. In this exclusive in...