iGaming Industry News & B2B Insights

TikTok looks tempting, darling: fast views, active audiences, viral formats, endless attention. But for iGaming affiliates, attention is not the same as scalable acquisition. TikTok can help with awareness and research, yet its paid promotion rules leave very little room for direct performance campaigns. Can TikTok bring attention? Sure. Can it sca...

Paid traffic looks tempting, darling. Push, pop, native, Telegram placements — all that fast volume sounds boss until the funnel starts leaking money. Buying iGaming traffic can work, but only when the math, tracking, and traffic quality hold before scaling. If you already work with paid sources, you know the game: buying traffic is easy. Making it...

Following a highly engaging 3-day interactive countdown stream and massive anticipation from partners, game provider Pixmove has officially announced the global release of its latest title: Falling Pickaxe . Blending the viral appeal of streamer mechanics with the addictive nature of idle games, Falling Pickaxe taps directly into the nostalgia of t...

Soft2Bet has released MEGA Shoot, a new football-themed gamification engine created for the 2026 FIFA World Cup to help sportsbook operators keep players active throughout the tournament. MEGA Shoot will be available across selected Soft2Bet brands such as Betinia, Swiper, Campobet, ToonieBet, Elabet including those in Denmark, Greece, Mexico, New ...

In affiliate marketing, some deals start in dashboards. The best ones start with a handshake. That’s exactly why the Big Betty team is heading to iGB L!VE London. Traffic talks online, but partnerships grow face-to-face. A quick coffee can turn into a long-term collaboration, and a ten-minute meeting can spark the next big campaign. Suppose you're ...

June 17, 2026 – ThrillTech, the global leader in side-bet jackpot technology, is pleased to announce that it has been granted a Gambling Services (B2B) Licence by the Gambling Division of HM Government of Gibraltar. This regulatory milestone enables ThrillTech to supply its highly engaging, opt-in jackpot and mystery reward solutions to regulated i...

Recently, I had an interview with Borna Valent from Chase the Scatter about the current trends in player acquisition, the B2B industry's gatekeeping practices, and how crucial it is to have your own reputation in place in this line of work. The time of grey SEO strategies based on "spraying and praying" will come to an end very soon. The future of ...

Barcelona, June 2026 - Alea, the leading content aggregation platform in the iGaming industry, is proud to announce that Elisabet Vila, PR & Communications Manager, has been named winner of the B2B Excellence Award at the Women in Gaming Diversity Awards 2026. Among the most respected recognitions in the industry, the Women in Gaming Diversity Awar...

GR8TECH is bringing 11 Winning Strategies to iGB L!VE 2026: TEAM OF CHAMPIONS jersey collection inspired by 11 FIFA World Cup-winning teams and the systems that made them champions. Created as a visual centerpiece for the GR8TECH stand, the installation turns iconic football victories into business strategies for iGaming operators. Each piece, hand...