Posted date | 17.06.2026
The Death of 'Spray and Pray' SEO: Mihail Criclevit on the New Era of iGaming Affiliates for overall
Recently, I had an interview with Borna Valent from Chase the Scatter about the current trends in player acquisition, the B2B industry's gatekeeping practices, and how crucial it is to have your own reputation in place in this line of work.
The time of grey SEO strategies based on "spraying and praying" will come to an end very soon. The future of affiliate marketing requires becoming a proper media company, and operators need to start focusing on making their players safe as a metric.
The louder the market becomes, the greater value there is in places that are completely neutral and unbiased. This is precisely the goal that I set myself by launching OnlyiGaming—being a definitive trust-first gaming directory to connect partners in an unbiased environment.
One of my key takeaways for everyone in this field is this: pick a niche and stick to it. Reputation is the only thing that multiplies in the industry, and you should make sure people want to do business with you again and again.
Read the full breakdown at Chase the Scatter.
