Vyking builds its own sportsbook on FIRST.bet's SportOS

Vyking designed, built and owns the sportsbook frontend, including mobile, while FIRST.bet runs pricing, trading, risk, bet acceptance and settlement behind it

Data-driven iGaming platform provider and games aggregator Vyking has built its own sportsbook on SportOS, the frontend-less sportsbook operating system from FIRST.bet, the Tier-1 sportsbook technology provider. Vyking's product team designed and developed the entire player experience, with FIRST.bet running the sportsbook engine behind it.

Vyking owns the player interface and every decision about design and user flow, from the way markets are presented in play to how the bet slip behaves. That included building the mobile product where most betting happens, shaped around how players actually bet rather than around a shared roadmap.

SportOS is built for operators that want to compete through their own product. A supplier frontend remains a sensible choice for many businesses, but a business whose strategy depends on doing something specific to its markets needs to be able to build that and ship it. Vyking took the work on in full, putting its own design, frontend development and testing behind the product.

FIRST.bet provides the sportsbook capability underneath: pricing, trading and risk, including bet acceptance and settlement. New backend capability is still built together, and owning the frontend does not change that.

Tom Light, Founder and CEO, FIRST.bet, said: “Vyking did the hard part. They had a clear view of what their clients needed and they built it themselves, rather than asking someone else to build it for them. That is what SportOS is for.

“Our job is the sportsbook behind their product: pricing, trading, risk, bet acceptance and settlement. What the player sees belongs to Vyking. I do not think an operator should have to inherit our visual identity in order to use our engine.”

" We know how players in our operators' markets behave, and we wanted a sportsbook that showed it." said Franz Gerhart, CEO, Vyking. "SportOS let us build that ourselves. We designed the product, our team wrote the frontend, and we put real work into the mobile experience, because that is where the players are.

"FIRST.bet runs the engine behind it and that has held up. We own what the player sees, and when we want to change it, we change it."

FIRST.bet sportsbook solutions are available across Vyking's operator network, delivered either as an iFrame or through SportOS

About Vyking

Vyking is a data-driven iGaming platform provider and games aggregator delivering white-label, turnkey and self-service solutions for operators. Founded in 2018 by a team of seasoned iGaming experts, Vyking enables operators to launch quickly, scale efficiently and retain full product ownership through open architecture, frontend access and modular tooling. Trusted by brands across Europe, Asia and Africa, Vyking supports long-term growth through infrastructure built for scale and reliability.

About FIRST.bet

FIRST.bet is a Tier-1 sportsbook technology provider: a fully managed, high-performance sportsbook engineered for speed, scale and precision across LatAm, Europe and Africa. Founded by former SBTech leaders, FIRST.bet delivers market-leading sportsbook technology with a proven track record in regulated markets. The company holds licences from the Malta Gaming Authority (MGA) and the Swedish Gambling Authority (Spelinspektionen) and is GLI-33 certified and ISO-audited.

FIRST.bet was named ‘Sportsbook Supplier of the Year’ at both the SBC Awards 2025 and the EGR LATAM Awards 2025, ‘Best Sportsbook Provider’ at BiS SiGMA South America 2026, and ‘Sports Betting Supplier of the Year’ at the EGR B2B Awards 2026. Founder and CEO Tom Light also received the ‘Individual Achievement Award’ at the EGR Awards 2026.