Background

Posted date | 28.01.2026

Soft2Bet Wins Two Prestigious Awards at International Gaming and Global Gaming Ceremonies at ICE Barcelona 2026

Soft2Bet Wins Two Prestigious Awards at International Gaming and Global Gaming Ceremonies at ICE Barcelona 2026 news featured image

Soft2Bet, a leading iGaming platform and solutions provider,  was recognised with two awards at the International Gaming Awards and Global Gaming Awards, winning Platform Provider of the Year 2026 at the Global Gaming Awards EMEA and Innovator of the Year at The International Gaming Awards 2026.

The recognition follows a strong history of delivery across both product and core platform capabilities, with Soft2Bet focused on building innovative solutions that give partners broader choice, greater scale and stronger operational control across casino and sportsbook, along with the powerful localisation opportunities and modular gamification options.

Over the past year, Soft2Bet strengthened its platform ecosystem, adding more than 9,500 new casino titles and continuing to enhance key platform features to support consistent performance at scale, sustaining more than 1 million pre-match events and 800,000 live events annually.

Powered by the award-winning product MEGA (Motivational Engineering Gaming Application), Soft2Bet’s API-based, standalone product, delivers a data-led gamification layer that enables highly personalised and localised player experiences. With modular mechanics and real-time optimisation, MEGA helps partners drive stronger engagement, retention and acquisition across casino and sportsbook.

Innovation also extended to new brand experiences, including the recently launched in-platform MEGA 11 (football manager) gamification engine for Soft2Bet’s leading brands, Betinia and CampoBet, following the recent appointment of Diego Simeone as the ambassador of both brands. As legendary football managers in real life, players progress from Beginner to Legend by managing star squads and competing head-to-head in fantasy matches, unlocking localised rewards and personalised experiences.


Andrew Cochrane, CCO at Soft2Bet, said: “These awards reflect the commitment and dedication of our entire team. This year, we will continue to focus on delivering high quality products. Because we know exactly how to establish high-performance brands from the start, this year is all about delivering the kind of cutting-edge solutions that keep our partners ahead of the curve in a crowded iGaming landscape”

These two awards mark a strong start to 2026 and reflect Soft2Bet’s progress over the past year, from platform expansion and product growth to a stronger gamification offering. As a market leader, Soft2Bet is committed to redefining the industry standard by delivering high-impact, player-centric innovations that drive engagement and set new benchmarks for the global gaming ecosystem.

About Soft2Bet 

Soft2Bet is a leading iGaming turnkey solutions provider that delivers high-quality products and services for online gambling operators. The company is known for its Motivational Engineering Gaming Application (MEGA), proven to enhance retention and engagement. Soft2Bet has deployed numerous successful iGaming brands and holds 19 global licences.


About Soft2Bet’s MEGA

Soft2Bet’s MEGA (Motivational Engineering Gaming Application), is a standalone, complete solution for integrating casino and sportsbook operator brands with gamification. MEGA provides a range of gamification engines and allows operators to customise gamification engines by setting rewards, bonus triggers, user segmentation, level of difficulty, and more.

Categories

Similar News

Buying iGaming Traffic in 2026: Cheap Clicks Need Clean Math news featured image

Buying iGaming Traffic in 2026: Cheap Clicks Need Clean Math

Paid traffic looks tempting, darling. Push, pop, native, Telegram placements — all that fast volume sounds boss until the funnel starts leaking money. Buying iGaming traffic can work, but only when the math, tracking, and traffic quality hold before scaling. If you already work with paid sources, you know the game: buying traffic is easy. Making it...

18.06.2026

Pixmove Release "Falling Pickaxe": A Nostalgic, Streamer-Inspired Mining Adventure news featured image

Pixmove Release "Falling Pickaxe": A Nostalgic, Streamer-Inspired Mining Adventure

Following a highly engaging 3-day interactive countdown stream and massive anticipation from partners, game provider Pixmove has officially announced the global release of its latest title: Falling Pickaxe . Blending the viral appeal of streamer mechanics with the addictive nature of idle games, Falling Pickaxe taps directly into the nostalgia of t...

18.06.2026

Soft2Bet releases MEGA Shoot to support World Cup player retention news featured image

Soft2Bet releases MEGA Shoot to support World Cup player retention

Soft2Bet has released MEGA Shoot, a new football-themed gamification engine created for the 2026 FIFA World Cup to help sportsbook operators keep players active throughout the tournament. MEGA Shoot will be available across selected Soft2Bet brands such as Betinia, Swiper, Campobet, ToonieBet, Elabet including those in Denmark, Greece, Mexico, New ...

18.06.2026

Let's Talk Partnerships at iGB L!VE London news featured image

Let's Talk Partnerships at iGB L!VE London

In affiliate marketing, some deals start in dashboards. The best ones start with a handshake. That’s exactly why the Big Betty team is heading to iGB L!VE London. Traffic talks online, but partnerships grow face-to-face. A quick coffee can turn into a long-term collaboration, and a ten-minute meeting can spark the next big campaign. Suppose you're ...

17.06.2026

Press Release: ThrillTech obtains Gibraltar Licence news featured image

Press Release: ThrillTech obtains Gibraltar Licence

June 17, 2026 – ThrillTech, the global leader in side-bet jackpot technology, is pleased to announce that it has been granted a Gambling Services (B2B) Licence by the Gambling Division of HM Government of Gibraltar. This regulatory milestone enables ThrillTech to supply its highly engaging, opt-in jackpot and mystery reward solutions to regulated i...

17.06.2026

Alea's Elisabet Vila Wins B2B Excellence Award at the Women in Gaming Diversity Awards 2026 news featured image

Alea's Elisabet Vila Wins B2B Excellence Award at the Women in Gaming Diversity Awards 2026

Barcelona, June 2026 - Alea, the leading content aggregation platform in the iGaming industry, is proud to announce that Elisabet Vila, PR & Communications Manager, has been named winner of the B2B Excellence Award at the Women in Gaming Diversity Awards 2026. Among the most respected recognitions in the industry, the Women in Gaming Diversity Awar...

17.06.2026