Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention

Soft2Bet launches MEGA Islands, a new gamification engine that lets players build and grow their own islands, collect rewards and progress through a persistent journey designed to strengthen retention across casino and sportsbook.

Soft2Bet has announced the launch of MEGA Islands, the latest addition to its MEGA Suite, designed to strengthen player retention across the platform. The new engine introduces a persistent progression layer that carries over across sessions, giving players an ongoing reason to return through island-building, resource collection, and  progression.

First introduced in Soft2Bet’s recent Lodur release, the MEGA Islands system is built around a persistent progression layer that carries over between sessions. Players develop their own island over time, earning resources through gameplay that can be used to construct new buildings, upgrade existing ones and unlock further stages of progression. Each upgrade opens new goals, turning short sessions into longer-term advancement.

MEGA Islands also introduces plundering mechanics that create an additional path within the experience. Players can plunder islands to gain additional resources and continue expanding their own, keeping the progression loop active as they advance. With no fixed endpoint, the engine is designed to support repeat engagement through a clear loop of building, collecting and advancing.

Yoel Zuckerberg, CPO at Soft2Bet, stated: “MEGA Islands is designed to make retention feel natural by giving players a progression journey they want to keep returning to. When players can build their own island, collect resources, unlock upgrades through plundering, each session becomes part of a longer experience. That gives players a clear reason to return while providing operators with a retention tool that fits naturally across casino and sportsbook.”

The launch of MEGA Islands reinforces Soft2Bet’s continued investment in gamification as a driver of long-term growth. As part of the MEGA Suite, the new engine gives operators another way to create stronger player journeys, longer engagement cycles and more consistent value in competitive markets.

About Soft2Bet

Soft2Bet is a platform and solutions provider delivering casino and sports betting brands. With a performance-first approach, the company combines strong product execution, localisation and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience.

About Soft2Bet’s MEGA

Soft2Bet’s MEGA (Motivational Engineering Gaming Application) is a standalone solution that integrates gamification into casino and sportsbook brands. MEGA provides a range of gamification engines that enable operators to customise rewards triggers, user segmentation, difficulty levels, and more.