Soft2Bet appoints Ryan Collinge as Executive Vice President

Soft2Bet, a leading iGaming turnkey solutions provider, has appointed Ryan Collinge as Executive Vice President - Group Business Development & Strategic Partnerships, adding more than two decades of commercial, product and operational experience across retail and online gaming to its senior leadership team.

In his new role, Collinge will support Soft2Bet’s continued growth and strengthen its relationships with leading operators and entertainment brands.

Andrew Cochrane, Chief Commercial Officer at Soft2Bet, said: “Ryan brings the commercial judgement, industry relationships and operational experience needed to support Soft2Bet’s growth. His appointment strengthens our executive team as we expand our work with leading operators and global entertainment brands.”

Collinge’s career spans private equity-backed start-ups and multinational gaming groups. He has led global sales, commercial strategy, and business development, with additional responsibility for iGaming content, product development, and studio management. He has also managed international accounts and revenue portfolios for major gaming companies, while building senior-level relationships with operators, suppliers, investors, and strategic partners.

Collinge brings extensive experience in the casino content vertical to the position. His strong understanding of casino content will be instrumental in identifying the needs of Soft2Bet’s clients and optimizing the solutions the company can offer them.

About Soft2Bet

Soft2Bet is a leading iGaming turnkey solutions provider that delivers high-quality products and services for online gambling operators. The company is known for its Motivational Engineering Gaming Application (MEGA), proven to enhance retention and engagement. Soft2Bet has deployed numerous successful iGaming brands and holds 24 licenses.