iGaming Leadership News & Executive Updates | OnlyiGaming

Everyone loves seeing a €300 CPA hit the account, darling. If you're just getting started in affiliate marketing, this is one of the first numbers worth understanding. Fast payouts keep campaigns moving, cover ad spend, and make scaling feel a whole lot easier. But here's a little number worth chewing on. One player generating €120 in monthly NGR a...

Big news, darling. Big Betty has officially been shortlisted for the SBC Affiliate Leaders Awards 2026 in the Digital Marketing Campaign of the Year category. For us, this nomination is more than another achievement. It shows that bold ideas, memorable campaigns, and partner-first marketing are being recognized by one of the industry's biggest stag...

A bigger CPA looks like an easy win. More money upfront, faster cash flow, case closed. But what if accepting an extra €110 today means giving up recurring revenue for the next year? According to iRev's 2026 analysis, a Hybrid deal (€75 CPA + 25% RevShare) can outperform a standalone €185 CPA in just four months , provided the average player genera...

Imagine two offers land on your desk: €120 CPA or 35% RevShare. Which one are you taking? Most affiliates judge a deal by the first payout. That's where plenty of scratch gets left on the table. A 2026 iRev model shows that the same traffic can generate €12,000 with CPA or €50,400 with RevShare over 12 months — a 4.2x difference . Which commission ...

Some affiliates swear by RevShare. Others won't touch anything but CPA. Which side are you on, and why? Drop your answer in the comments — let's compare notes. Choosing between RevShare and CPA isn't about chasing the biggest number in the deal. It's about matching the commission model to your traffic, cash flow, and long-term strategy. That's wher...

Tier-1 traffic has never been cheap, darling. CPA payouts can reach €600+, while player value often justifies the investment. The catch? Buying traffic is only half the game. The real question is whether those players still deposit after month two. Where Tier-1 Volume Comes From Forget the idea that one traffic source solves everything. Search and ...

Everyone's chasing cheaper clicks. The smarter question is whether you need to buy every player in the first place. ASO has quietly become one of the most efficient acquisition channels in iGaming. While many affiliates keep competing in expensive PPC auctions, optimized app listings consistently generate 30-50% reg-to-deposit rates with CPA betwee...

Influencer marketing already generates 42% of new player registrations in iGaming, making streamers one of the strongest acquisition channels today. According to the SOFTSWISS 2026 iGaming Trends Report , creator partnerships have evolved from brand-awareness campaigns into measurable performance channels with lower acquisition costs and long-term ...

Soft2Bet, a leading iGaming turnkey solutions provider, has appointed Ryan Collinge as Executive Vice President - Group Business Development & Strategic Partnerships, adding more than two decades of commercial, product and operational experience across retail and online gaming to its senior leadership team. In his new role, Collinge will support So...

Paid traffic looks tempting, darling. Push, pop, native, Telegram placements — all that fast volume sounds boss until the funnel starts leaking money. Buying iGaming traffic can work, but only when the math, tracking, and traffic quality hold before scaling. If you already work with paid sources, you know the game: buying traffic is easy. Making it...

Most affiliates hit the same wall somewhere between $1k and $10k/month. More traffic doesn’t solve it. Structure does. In iGaming, growth comes from smarter monetization, diversified traffic, and stronger deal terms. Affiliates who scale to six figures usually make three decisions early: switch from flat CPA to scalable RevShare models diversify tr...

The loudest affiliate show of the summer is almost over. The Big Deal Show brought a live atmosphere, studio production, campaign momentum, and nonstop hype to one affiliate event that the market kept watching week after week. And now we’re heading straight into the finale. The studio lights are almost on. The cameras are getting ready. And the fin...