Posted date | 16.12.2025

New Powerhouse Event for iGaming & Affiliate Professionals in Eastern Europe?

A new large-scale industry event is entering the iGaming scene. Global iGaming & Affiliate Expo (GiGA Expo) will take place on June 17-18, 2026, at the Inter Expo Center in Sofia, Bulgaria. It positions itself as one of the region’s most dynamic business hubs for the iGaming and affiliate industries. The event aims to connect global affiliates, operators, media buyers, solution providers, and digital marketing leaders across multiple verticals.

Organized by Zmatic, GiGA Expo combines exhibition, networking, expert insights, and entertainment experiences across almost 11,000 m² of dedicated event space. Over 5,000 professionals and more than 200 international companies are expected to participate in the first edition.

A Cross-Vertical Meeting Point for Business Growth

While iGaming remains at the core of the event, GiGA Expo is built as a multivertical event. Alongside iGaming and B2B iGaming, the expo welcomes professionals from:

Crypto & Blockchain
Nutra & Health
eCommerce
Sweepstakes
Lead Generation
Travel

By bringing multiple verticals under one roof, GiGA Expo aims to create stronger connections between established brands and fast-growing companies and open new opportunities for partnerships.

Two Days of Networking with Style

The GiGA Expo 2026 program is structured around practical networking to accelerate connections and deal-making.

Attendees can expect:

A large-scale exhibition area showcasing global affiliate networks, operators, tech providers, casinos, regulators, payment solutions, traffic sources, marketing tools, and more.
Networking sessions, meet-ups, and dedicated spaces for business conversations.
Live entertainment and side events integrated into the expo flow to encourage informal networking.
A signature Day Zero Welcome Cocktail overlooking Sofia where attendees can meet fellow professionals before the main expo begins.
A VIP Dinner hosting C-level executives, investors, top affiliates, and industry innovators.

A Strategic Hub for the Industry

According to the organizers, GiGA Expo seeks to become a long-term platform supporting business growth. With its central European location and growing tech ecosystem, Bulgaria is an easy-to-reach destination for international business events.

“Our goal is to create a space where people don’t just meet — they actually do business,” said Blagoy Nikushev, CEO of Zmatic and founder of GiGA Expo. “Eastern Europe is entering a new stage of development in the iGaming and affiliate industries. Sofia is a perfect location in the heart of Europe to connect global companies looking for new partners, fresh markets, and scalable opportunities.”