Double Nomination from AffPapa: Big Betty Among the Best

Happy to share that Big Betty doesn’t just show up — she gets noticed. This year, Big Betty Partners has been nominated for “Marketing of the Year” and “Affiliate Management of the Year” at the AffPapa iGaming Awards 2026. Two categories. One signal to the market: we’re not here to play small. Support Betty — vote now!

The AffPapa iGaming Awards is one of the most recognized industry ceremonies, bringing together affiliates, operators, and B2B providers to highlight the teams that actually move the market forward. The 2026 edition will take place on May 20 at Real Casino de Madrid, bringing together top-tier players from across the ecosystem.

Marketing of the Year: How Big Betty Builds Attention That Converts

At Big Betty, campaigns start with positioning and a clear message. Visuals, formats, and mechanics are built to reinforce it — not replace it.

At industry events, this translates into experiences that pull traffic and keep it there. Multi-zone booths designed for real deal-making. Interactive mechanics that drive engagement. Visual identity that stays consistent across channels and touchpoints.

The same approach applies to campaigns. Right now, Big Betty is running the Big Deal Show — a live promo until June 1, where partners earn commissions and collect rewards on top. Join in while it’s active and put your traffic to work.

And yes — the details matter.

Stilt walkers. Gold bar concepts. Custom merchandise. These weren’t gimmicks. They became formats that the market later adopted.

Execution stays just as tight as the concept. Dedicated teams across marketing, PR, affiliate, and events work in sync, with constant performance tracking and adjustments in real time.

The result is measurable:

• 350–500 booth visitors daily at iGB Affiliate

• +128% growth in partner activity (2024 → 2025)

• 500+ branded items distributed per event

• Direct engagement with media and top affiliates

This is marketing that drives pipeline, not just impressions.

Affiliate Management of the Year: Built on People Who Know the Game

Behind every strong affiliate program stands a system. Behind this one — a leader who knows how to build it.

Bogdan leads the affiliate division, with over 6 years in the industry and 4 years scaling Big Betty Partners into a high-performing program.

The approach is straightforward: long-term relationships, clear communication, and performance-driven decisions. No guesswork — just numbers, structure, and execution.

Under his leadership:

• Partner base scaled with 130% growth in active users

• Affiliate revenue increased by 60%

• Retention exceeded 85%

• Average partner lifetime extended by 1.5 years

• LTV increased by 20% through custom-built funnels.

This is what strong affiliate management looks like when marketing and partnerships operate as one system.

Recognized by the Market — Consistently

AffPapa nominations are not a one-off. They are part of a broader pattern.

In 2026, Big Betty Partners also appears in key industry shortlists:

• SBC Awards Europe — Marketing Campaign of the Year

• iGaming News Awards — Affiliate Program of the Year

Earlier, the team secured the iGB L!VE Best Newcomer Award, confirming what partners already see in performance.

What This Means for Partners

Big Betty Partners builds for scale. Structured campaigns. Strong conversion flows. Flexible models — CPA, RevShare, Hybrid — aligned with how affiliates actually run traffic.

Everything is designed around one idea: partners grow when the system works. And it does.

We keep building. We keep scaling. We keep raising the bar.

If you run traffic and expect it to pay as it should, you know where to go.

Join Big Betty Partners. Step into the Big Deal Show.
Let’s turn traffic into real money.