Corporate Announcements & Company News

Cyprus is calling, and Big Betty’s affiliate team will be there. On April 16, 2026, we’re heading to Limassol for Search iGaming Conference 2026 — an event built for SEO specialists, PPC experts, ASO teams, affiliate project owners, and brand representatives. The conference positions itself as a major meeting point for search traffic, paid acquisit...

In 2026, paid acquisition in iGaming is no longer about finding traffic — it is about understanding how different traffic sources shape player behavior, retention, and long-term revenue. The discussion around Facebook vs. Google Ads for gambling has shifted from platform preference to performance architecture. Both platforms operate on fundamentall...

Well, partner — it looks like the market knows who to watch. This year, Big Betty’s momentum at the SBC Awards turns into recognition: the brand has been shortlisted for the SBC Awards 2026 as an official iGaming nominee in the Marketing Campaign of the Year category. This category highlights the Big Betty team’s strategic approach to marketing exe...

When affiliates mention the tier 1 market, they usually mean the most economically developed and competitive regions in global performance marketing. In simple terms, tier 1 countries are locations with high purchasing power, advanced digital infrastructure, and mature online behavior. If you're new here, we've already broken down GEO segmentation ...

Big Betty Partners Launches the Big Deal Promo Ladies and gentlemen… step a little closer. This summer, Big Betty Partners rolls out something special for affiliates who know how to turn traffic into real results. Not just another promotion. Not just another race. This is a grand Big Betty Partners promo where performance meets rewards and where ev...

The industry doesn't shortlist by accident. Being featured on the iGaming News Awards shortlist is a clear signal that a programme is doing more than just talking about performance — it is delivering it. In 2026, Big Betty Partners was shortlisted for the iGaming News Awards, competing in one of the year's most competitive categories: affiliate pro...

Playoda Partners Takes Over Management of 8Spin.com Playoda Partners has officially taken over the management of 8Spin.com as of Monday this week, marking a new operational chapter for the established online gaming brand. Launched in 2024, 8Spin.com offers a full suite of products including casino, live casino, and sportsbook, and operates under a ...

Most threads about “best casino affiliate programs” end up as lists. Badges. Rankings. Loud claims. But very rarely do we talk about why a program works — and for whom . Betty has put together a curated list of tips to guide you when choosing an affiliate program. We’re very eager to hear from experienced affiliates: which criteria do you rely on w...

If you plan to just "show up" at a conference, stop right there. That's how people get tired, overbooked, and leave with a bag of business cards instead of deals. This guide is for partners who want more: clearer conversations, stronger terms, and energy left to actually close. iGB Affiliate 2026 is the only event built entirely for iGaming affilia...

iGB Affiliate: the only event built entirely for iGaming affiliates and performance-driven partnerships. Dates: January 20-21, 2026 Location: Barcelona | Hall 8 (North Access) Our Stand: 81-K50 No warm-up rounds. No empty chatter. iGB Affiliate 2026 is where serious affiliates and operators set the tone for the year — through clear terms, sharp neg...

2025 is coming to a close — and this is the perfect moment to take stock, set sharper goals, and look ahead with confidence. For Big Betty Partners, this year wasn’t about playing it safe. It was about growth with intent, decisions backed by data, and partnerships built to last. Over the past twelve months, we’ve turned momentum into measurable res...

6 October 2025, Malta – This year marks the 10th anniversary of the SOFTSWISS Game Aggregator. What started as a concept has grown into the industry's largest content hub, serving operators worldwide. When the Game Aggregator launched in 2015, SOFTSWISS aimed to bring leading studios together in one tool. Over the years, it has evolved into a globa...