The Big Deal Show officially wraps on June 1, and the campaign is already entering its most active phase. Partners are scaling traffic harder, pushing more FTDs, and stacking Betty Points before the live finale. The mechanics stay simple: generate FTDs earn your regular commission collect Betty Points at the same time exchange them for prizes durin...
Corporate Announcements
Marketing and Branding Strategies
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Big Betty is back in the room, and the shortlist says it loud. According to the 2026 iGB Affiliate Awards shortlist , Big Betty Partners claimed spots in three major categories: Best Affiliate Manager — Nika, Programme / Network Campaign of the Year, and Rising Star . The ceremony goes down on 2 July 2026 at Aqua Shard during iGB L!VE . This isn't ...
Corporate Announcements
Industry Thought Leadership
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iGaming analytics platform Blask has launched the Maturity Index, a new metric that shows how search demand splits between generic category queries and brand-directed searches in any given market. The index runs on a 0–100 scale. A score near 0 means users mostly search for specific operator names. A score near 100 means demand is driven by generic...
Data Analytics and Insights
iGaming Startups
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Big Betty has been shortlisted across multiple iGaming awards in 2026, appearing in different categories across several organizers. The distribution of these nominations is the key point — the program is evaluated not within a single segment but across both marketing and affiliate performance. In the current award cycle, Big Betty appears across fo...
Corporate Announcements
Industry Thought Leadership
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Alright, darling, if Madrid is on your radar this May, you might want to clear your schedule. Big Betty is heading to the iGaming Club Conference in Madrid , and this isn’t a sightseeing trip. It’s where deals get signed, traffic gets dissected, and partnerships actually move forward. If you’re running volume or planning to scale, this is one of th...
Event Participation and Sponsorships
Corporate Announcements
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The Big Betty team continues its series of expert materials on iGaming affiliate marketing. And today we are breaking down fraud — one of the key risks in the industry. Listen up, pals. iGaming affiliate fraud is no side issue. It already costs mobile casinos and betting platforms $1.2 billion . Fraud in online gaming also grew by 64% between 2022 ...
Corporate Announcements
Industry Thought Leadership
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Most discussions frame this as a choice between two models, whereas in practice, it is about structuring different traffic sources under distinct revenue mechanics. The Big Betty Partners team has prepared an expert article on this topic for readers. If you look at the numbers, the gap becomes clear. 100 players generating $120 NGR per month resul...
Corporate Announcements
Industry Thought Leadership
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Alright, partner — Betty’s got news, and it’s worth your time. Big Betty Partners landed four nominations at the G GATE AWARDS , and that’s a strong signal to the market. Here’s the shortlist: iGaming Advertiser of the Year Breakthrough of the Year PR Campaign of the Year Marketing Star of the Year Each category reflects a different part of the sys...
Corporate Announcements
Event Participation and Sponsorships
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Big Betty Partners continues its series of materials, and today we’re talking about trends. The article is written for affiliates who already have some experience and are looking to scale, so they need to stay on top of industry trends. Listen up, darlings — in 2026, the sharpest affiliates are not chasing every shiny new traffic toy. They are buil...
Corporate Announcements
Industry Thought Leadership
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Happy to share that Big Betty doesn’t just show up — she gets noticed. This year, Big Betty Partners has been nominated for “Marketing of the Year” and “Affiliate Management of the Year” at the AffPapa iGaming Awards 2026. Two categories. One signal to the market: we’re not here to play small. Support Betty — vote now! The AffPapa iGaming Awards is...
Corporate Announcements
Industry Thought Leadership
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Affiliate program Big Betty Partners has launched a promo built for affiliates who prefer numbers, pace, and real upside. The formula is clean: partners keep earning their regular commissions and collect Betty Points during the promo period, then exchange them for rewards from a prize pool of 100+ items. That makes a Big Deal Show more than a stand...
Corporate Announcements
Marketing and Branding Strategies
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Cyprus is calling, and Big Betty’s affiliate team will be there. On April 16, 2026, we’re heading to Limassol for Search iGaming Conference 2026 — an event built for SEO specialists, PPC experts, ASO teams, affiliate project owners, and brand representatives. The conference positions itself as a major meeting point for search traffic, paid acquisit...
Corporate Announcements
Partnerships and Collaborations
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