22.09.2026 · 1 min read
Betty has picked her Lisbon address. On September 29, The Big Betty Night takes over Palacete Virtvs for one private evening. Watch the teaser and register for the guest list. https://www.youtube.com/watch?v=Psk5m0Xspek When: September 29, 2026, at 7:00 PM Where: Palacete Virtvs, R. Júlio de Andrade 5, Lisbon Entry: Guest list only Built in the nin...
Corporate Announcements
PR News
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Full article
16.09.2026 · 1 min read
The lights are on, the studio is set, and Betty has finally given the wheel its first close-up. The official teaser for Betty’s Wish Wheel — Season 2 of the Betty Show is now live. It offers a first look at the game-show atmosphere, grand prizes, and the main event waiting for Big Betty Partners affiliates this winter. 🎬 Watch the Betty’s Wish Whe...
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09.09.2026 · 2 min read
A €600 CPA looks mighty boss on the homepage, darling. But here's where the real game begins: how was that number calculated? CPA isn't picked out of thin air. It's built around projected player LTV, traffic quality, retention, and long-term NGR. That's why two affiliates can send the same number of FTDs and walk away with completely different deal...
Marketing and Branding Strategies
03.09.2026 · 1 min read
Big Betty Partners is heading to Lisbon on 29 September – 1 October for SBC Summit 2026 at Feira Internacional de Lisboa & MEO Arena. Meetings are by appointment — book your 1:1 Bogdan, Head of Affiliates, and the team will be there to discuss: Offers for your traffic sources and target regions CPA, RevShare, and Hybrid terms Tracking, creatives, a...
Event Participation and Sponsorships
01.09.2026 · 1 min read
Big Betty is back with Season 2 of her show: Betty’s Wish Wheel . Over three months, every eligible FTD earns you tickets for the live finale and brings you closer to prizes. The promo runs from September 1 to December 1, 2026 . Here’s the mechanic: PPC + SEO — 2 Betty Wish Tickets per FTD ASO + Influencer + Email + SMS — 1 Betty Wish Ticket per FT...
28.08.2026 · 1 min read
One night in Lisbon. One private villa. And your name needs to be on Betty’s list. The Big Betty Night is bringing the Big Betty Partners circle together for a private evening away from meetings, dashboards, and packed schedules. When: September 29, 7:00 PM Where: Palacete Virtvs, Lisbon, Portugal Entry: Guest list only → Register for The Big Betty...
20.08.2026 · 2 min read
Dominator Play has officially entered the iGaming market with the launch of Dominate Cleopatra's Riches , its first game. The release sets the tone for the studio's approach to game development: start with mechanics players already understand, then add enough depth for players and commercial flexibility for operators. Built around a 5x3 layout and ...
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10.08.2026 · 4 min read
Big news, darling. Big Betty has officially been shortlisted for the SBC Affiliate Leaders Awards 2026 in the Digital Marketing Campaign of the Year category. For us, this nomination is more than another achievement. It shows that bold ideas, memorable campaigns, and partner-first marketing are being recognized by one of the industry's biggest stag...
Leadership Changes
03.07.2026 · 1 min read
Some deals speak for themselves, darling. Big Betty Partners has officially been named Affiliate Program of the Year at the iGaming News Awards 2026 , marking another important milestone in the program's growth. This recognition reflects years of building an affiliate program focused on what truly matters: transparent deals, strong-performing brand...
Industry Thought Leadership
12.06.2026 · 2 min read
Three packed months, one main stage, 100 prizes, and hundreds of partners along for the ride. Big Deal Show has officially come to an end, leaving behind upgraded prizes, memorable moments, and plenty of stories worth revisiting. Missed the live broadcast? The full recording is now available on our YouTube channel. Grab a coffee, hit play, and see ...
08.06.2026 · 2 min read
In iGaming, traffic is measured not by page views, but by registrations, FTDs, and long-term player value. That’s why the traffic source directly affects conversion rates, campaign costs, and overall affiliate performance. The main traffic sources in iGaming today: SEO PPC Push & Pop Ads Native Ads Social Media Telegram More than 70% of iGaming tra...
04.06.2026 · 1 min read
Tomorrow, Big Deal Show goes live, bringing a completely new format to the affiliate market. Big Betty Partners launches the first iGaming TV sales show inspired by the golden era of 60s television. Live atmosphere, exclusive activities, valuable prizes, and Big Betty energy — all on one stage. Quick Check Before the Broadcast Date & Time: June 5, ...