05.10.2026 · 8 min read
An affiliate team opens the Finnish Gambling Act (Rahapelilaki 10/2026), searches for "affiliate", finds nothing, and reports that the ban does not exist. The search worked. The conclusion is wrong. I have seen founders spend six figures on legal opinions to justify a technicality, only to get hit with an enforcement decision because they misread t...
Industry Voices
Marketing and Branding Strategies
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Full article
28.09.2026 · 1 min read
FRAUD PREVENTION BY ENYGMA : Exclusive Event Offer & Next-Gen Intelligence. 1. The Problem : The Rising Cost of Online Fraud Online payment fraud continues to escalate rapidly. Across the EEA alone, fraud losses reached €4.2 billion (a 17% year-on-year increase). Within the iGaming and digital payments industries, 70% of all fraudulent transactions...
Product Launches and Updates
Payment Solutions and Fintech Integrations
23.09.2026 · 8 min read
Paid Search Is Permitted in Finland. Your Keyword List Probably Isn't. First in a series of six on marketing under the Finnish gambling licence. OnlyiGaming, Industry Voices. By Gloria Kesa, FinEst Verba. Most Finnish entry plans I have read this year make the same structural mistake, and it is not a mistake about any single rule. It is a mistake a...
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22.09.2026 · 7 min read
So, here we are: there’s only one week left until the grand show opening . The stand space was signed off long ago, the booth project is approved and submitted, the final changes were done, the social media announcement went live, and the happy team of delegates is already packing their suitcases to enjoy a few warm days under the gentle Portuguese...
15.09.2026 · 5 min read
Gambling has been ubiquitous among humans for thousands of years at least, and has even been observed among birds and monkeys. In this article, we will not explore all of its known history, but rather focus on one modern, incredibly successful branch of its evolution - the slot machine. Before we look at recent trends in slots, it is worth going ba...
10.09.2026 · 3 min read
In 1850, the California gold rush was at its' peak. Every second panner came home rich, and the people selling the pans were making more money than they knew what to do with. By the end of the 1850s, the situation was very different. The idea that going to California and buying a pan was basically a license to print money had spread everywhere. Eve...
08.09.2026 · 5 min read
Disclaimer: All company names, characters, and C-suite figures mentioned in this article are entirely fictitious. Any resemblance to real entities, active B2B platforms, or executives living, dead, or currently trapped in endless compliance reviews is purely coincidental. Look at LinkedIn, industry podcasts, or conference panels today, and you will...
Industry Thought Leadership
05.09.2026 · 7 min read
Monday, 9:00 AM. I open Adform, Google Analytics, PowerBI, Spreadsheets, a Tracker, my suppliers' dedicated dashboards, and backoffice. And I start checking manually. How is programmatic doing? How do the markets and brands look? Any red flags? Does the marketing data match what's happening in backoffice? Do we have a "tracking issue" again? On top...
03.09.2026 · 4 min read
Every few weeks, I hear someone say that there is no talent available. Usually, the role has been published on LinkedIn or another job board for several weeks, the applications have not been relevant, and the conclusion is that the market does not have the people they need. But a job board failing to produce the right candidate does not mean the ta...
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02.09.2026 · 3 min read
Taras Stepovyi, Product Owner at ENJOY Gaming, argues that traditional slots continue to thrive when clarity and purpose take priority over complexity. Classic-style slots remain among the strongest performers across markets, and I read that as a signal of what players actually want: familiarity, understandability, reliability. Players recognise th...
01.09.2026 · 11 min read
In 2015, the entire soundtrack of a slot game had to survive a decision that had nothing to do with music: how long a player on a bad mobile connection would wait before closing the tab. That was the real brief. The reel spins, the stops, the anticipation, the fanfare, the loop that had to sit under a fifteen-minute session without becoming a heada...
01.09.2026 · 6 min read
One of the most underrated assets in iGaming right now is simply having been active in the iGaming space long enough. And it is becoming more valuable, not less. That might sound strange in 2026. We have more data than ever. More tools, industry media, LinkedIn content, conferences. AI can find, process and summarise an enormous amount of informati...