iGaming Contributors & Industry Voices | OnlyiGaming

In iGaming, we have entered an era when creating a game has become technically easier than getting players to notice it. The market is saturated with content: in 2025, around 6,000 new titles were released annually – approximately 16-20 releases a day – compared with roughly 1,000 in 2019. At the same time, the number of visible positions in a lobb...

Affiliate marketing is a major part of our industry, and at its core, it relies on relationships built over time through communication, transparency and accountability. We all know how a typical affiliate–operator relationship begins. There is a conversation, a deal is agreed, the affiliate signs up to the operator’s platform, and both sides enter ...

Ask ChatGPT which online casino is best and it goes looking for who licensed the domain before it answers, with no licensing question anywhere in the prompt. That makes your regulator's website part of your commercial surface. Three things about your brand are now measurable, namely whether an assistant can confirm your licence at all, which fields...

For many years, affiliate deals in iGaming have often been compared in a very simple way: who pays the highest CPA, who offers the biggest revenue share, or who is willing to spend more money right now. After several years working in affiliate marketing, I think this way of looking at partnerships is becoming outdated, especially in regulated marke...

Brazil has already taken significant steps toward building a regulated betting market. The first phase naturally focused on operators. Licensing, advertising, payment methods, responsible gambling, KYC, consumer protection and technical requirements have all become part of the day-to-day reality for companies seeking to operate legally in the count...

The problem faced by an experienced public relations specialist in the iGaming sector is not a lack of skills, but rather that the market finds it difficult to categorise, assess and properly value these skills. Around 10 years ago, it was fashionable in the IT industry to talk about the ‘T-shaped model’, which was used to describe horizontal growt...

The Player Psychology Blindspot: We Know What Players Do. But Do We Know Why? Opening We Have More Data Than Ever, and Still Don't Necessarily Understand the Player The iGaming industry has never had more information about its players. Today, operators and brands can observe frequency, timing, transaction patterns, game and product choices, session...

B2B offline channels are becoming an increasingly powerful source of leads. As AI and automation make digital outreach easier and more accessible, decision-makers are being flooded with emails, LinkedIn messages, and automated sequences. As a result, many of these traditional digital channels are becoming easier to ignore. This creates a growing op...

iGaming Is Getting Older. And I Don't Mean Its People. I fell in love with iGaming at LeoVegas. I’d already been recruiting externally in the industry for many years before, but it was when I moved internal that I really felt it. That probably tells you quite a lot about the industry at the time, because when I joined, Leo was still a start-up and ...