Alberto Alfieri

About

Entrepreneur & Strategic Advisor | iGaming & B2B SaaS | M&A, Restructuring & Operational Scale | Co-Founder Blokotech & Scoreconnect

In the iGaming industry since 2008, I now build and invest in iGaming and AI-driven businesses across LATAM and Europe. Over the past decade, I've co-founded and scaled ventures including Blokotech (AI-powered iGaming infrastructure) and Scoreconnect (Ai-driven communication platform), Jada Gaming (AI platform for operator acquired by Symplify in 2021), and I have also executed other strategic exits: Evoke (Acquired by MrGreen in 2017, bet.pt (sold to Entain in 2020).

1. Co-Founder

   scoreconnect

   Jun 2024 – Present

   Valletta, Malta

   Scoreconnect is an AI-native engagement platform for iGaming operators, built around instant messaging as a core acquisition and retention channel. We enable real-time player interaction via Telegram, using AI-driven segmentation, event-triggered campaigns, and personalized messaging tied directly to player behavior. The goal is to replace fragmented CRM + messaging setups with a single, AI-first engagement layer that actually converts and retains players, especially in LATAM markets where messaging apps outperform email and push notifications by default. As Co-Founder, I focus on strategy and alignment with operator workflows and constraints.

2. General Manager

   Trifecta Group

   Oct 2022 – Present

   Syracuse, Sicily, Italy

   Consulenza aziendale a 360 gradi

3. Co-Founder & Executive Chairman

   Blokotech

   Jun 2022 – Present

   Malta

   Blokotech is a next-generation iGaming platform provider built for LATAM-first execution. We operate a full Player Account Management (PAM) platform with proprietary CRM, CMS, bonus engine, reporting, and agent systems, supporting both online and retail-driven operations. The platform processes 20M+ daily transactions and integrates with leading sportsbook, casino, and payment providers. As Co-Founder & Executive Chairman, I lead international strategy, product direction, and market execution across regulated and emerging LATAM markets. My focus is aligning technology, operations, and compliance so operators can scale smoothly. The platform is designed around real constraints: payments, content, compliance, and player behavior. Not theoretical market assumptions.

4. iGaming Consultant

   iGaming Consulting

   Mar 2015 – Present

   M&A advisory and restructuring work for iGaming and B2B SaaS operators. I work on: • M&A preparation, due diligence, and deal execution • Operational restructuring and margin optimization • AI-driven retention and CRM automation • Cross-border expansion and regulatory structuring Typical engagement: businesses preparing for exit, scaling operations, or navigating strategic transitions.

5. Director of Business Development

   Symplify

   Aug 2022 – Feb 2024

   Greater Stockholm Metropolitan Area

6. CEO and Co-Founder

   Jada Gaming AI (Acquired by Symplify, 2021)

   Jan 2021 – Jan 2025

   Spain

   Jada Gaming is the AI powered data management solution for iGaming Operators.

7. Chief Operating Officer

   Salsa Technology

   Jan 2021 – Dec 2021

   São Paulo, Brazil

   About Salsa Technology Salsa Technology is a leading iGaming platform company focusing on LatAm and Brasil. My Responsibilities Strategic Planning: Collaborated with the CEO and executive team to set company-wide goals, develop strategic plans, and drive key initiatives. Operations Management: Oversaw daily operations across multiple departments including Product Development, Marketing, Sales, and Customer Support, ensuring seamless coordination and efficiency. Financial Oversight: Managed budgets, forecasts, and financial reporting, achieving a 50% increase in profitability from existing business during tenure. Product Development: Led the whole rebranding of Salsa Technology and its products, with the launch of new products and services, contributing to a significant growth in user engagement. Stakeholder Relations: Built and maintained strong relationships with stakeholders, including investors, partners, and regulatory bodies. Process Optimization: Introduced continuous improvement methodologies to optimize operational processes, achieving around 25% reduction in costs.

8. Chief Executive Officer

   LeBull.pt

   Jul 2020 – Dec 2020

   I have set up the operation and guided through the homologation process for the Portuguese gambling license. LeBull is a new b2c online gambling project with the ambition to enter regulated markets with a tailored and modern product to offer to players.

9. Chief Operating Officer

   bet.pt (now bwin.pt)

   Apr 2018 – Jun 2020

   Lisbon, Portugal

   I was in charge of all the operations and the international expansion of the group and acted as deputy CEO. I prepared the company to operate in Africa, Brazil and LatAm. I obtained growth in performances of the teams despite reduction in resources per project ratio, while maintaining high standards for all KPIs. Overseen the sale of the operation to Entain Group.

10. Chief Operating Officer

    Evoke Gaming Ltd (now WH International)

    Jan 2016 – Mar 2018

    Malta

    Evoke Gaming is an online gaming group with a multi-brand and multi-products portfolio and a pan-European audience. My role at Evoke consisted in a wide range of responsibilities. Overseeing all the Customer Operations including, but not limited to, Customer Service, VIP, Outbound Call Centre, Risk & Payments, Compliance and Business Development.

1. Università di Catania

   Communication and Media Studies

   Jan 2001 – Jan 2003