Pixup Play

Everything You Need to Launch and Operate—In One Integrated Ecosystem

Pixup Play provides a modular turnkey ecosystem for launching and operating online casino and sportsbook brands across multiple markets.

The solution combines Player Account Management, casino aggregation, sportsbook technology, payments integration, player management, bonuses, reporting, risk controls and a configurable front end within a single operational environment.

Operators can launch with the complete ecosystem or select the modules that fit their existing infrastructure. Our API-first architecture enables faster implementation, flexible localisation and easier integration with external providers.

Pixup Play is built for operators who want to enter new markets quickly without sacrificing control, flexibility or long-term scalability.

Pixup Play delivers pre-match and live odds, sports data, MTS, ticketing and live-match visualisation for sportsbook operators and platform providers.

Its modular offering allows clients to integrate the complete feed or select individual services according to their technical and commercial requirements. Live Match Tracker adds an engaging visual layer to live events, helping operators strengthen the in-play betting experience.

Pixup Play is built for businesses that require flexible integration, broad market coverage and scalable delivery without replacing their existing sportsbook infrastructure.

Everything You Need to Launch and Operate In One Integrated Ecosystem

Pixup Play delivers a modular casino platform combining player management, casino aggregation, bonus configuration, content management, reporting and operational controls.

Operators can access content from established game providers while also integrating proprietary or exclusive games through our Remote Gaming Server infrastructure. The platform supports multiple brands, currencies, languages and market-specific configurations.

Pixup Play provides a configurable sportsbook platform supporting pre-match and live betting across a broad range of sports, competitions and betting markets.

Operators gain access to odds and event management, configurable margins and limits, risk-management capabilities, reporting and adaptable front-end experiences. The sportsbook can operate as part of the complete Pixup Play ecosystem or integrate with an existing Player Account Management platform.

Its modular architecture allows operators to tailor the product to specific audiences, commercial strategies and regional requirements.

Affiliar is Pixup Play’s standalone affiliate management and tracking platform, giving operators greater visibility and control over partner acquisition.

The platform supports campaign and performance tracking, configurable commission structures, affiliate reporting and partner management through a centralised interface. It helps operators identify their most valuable traffic sources, manage commercial relationships and make better-informed acquisition decisions.

Affiliar can be integrated with Pixup Play or deployed independently alongside an operator’s existing platform.

Pixup Play’s gamification solution helps operators increase engagement, retention and player lifetime value through configurable, reward-driven experiences.

Operators can create targeted challenges, competitions, tournaments, missions, achievement mechanics and promotional campaigns aligned with specific player segments and business objectives.

The solution is fully integrated within the Pixup Play ecosystem, allowing operators to introduce engaging player experiences without relying on separate platforms or rebuilding their existing technology.