iGaming Industry News & B2B Insights

Soft2Bet, a leading iGaming turnkey platform solutions provider, has appointed James Hancock as Vice President of B2B Marketing and Harry Heynes as Business Development Director, adding extensive commercial, platform, and strategic experience to its B2B management team. The strategic arrivals to the commercial leadership team directly align with So...

Operators pay review platforms. Players are asked to trust them. How CryptoGamble built its operator model around the one thing that cannot be for sale. Every conversation about casino review sites eventually arrives at the same question, and it is a fair one. If operators pay you, why should anyone believe what you say about them? The affiliate mo...

Vyking designed, built and owns the sportsbook frontend, including mobile, while FIRST.bet runs pricing, trading, risk, bet acceptance and settlement behind it Data-driven iGaming platform provider and games aggregator Vyking has built its own sportsbook on SportOS, the frontend-less sportsbook operating system from FIRST.bet , the Tier-1 sportsboo...

Choosing between Keitaro, Binom, and Voluum depends on traffic volume, infrastructure control, and automation. Binom V2 processes up to 260 million clicks per day , with redirects in 3-5 ms . Keitaro starts at €49 per month and offers 500+ postback templates with over 30 traffic filters . Voluum starts at approximately €131 per month , combining cl...

Every marketing meeting in iGaming has this moment. Someone from the board, from finance, or the founder himself asks: "How many NDCs did programmatic bring us this month? How many from affiliates?" It's a fair question. The budget owner has every right to ask it, they're paying for the channel and want to know what they're getting back. The proble...

2WinPower is expanding its API-led technology offering as operators increasingly look for ways to connect gaming content, payments, analytics and third-party services without rebuilding their core infrastructure. For businesses entering an increasingly technology-intensive market, integration architecture can directly affect development timelines, ...

The lights are on, the studio is set, and Betty has finally given the wheel its first close-up. The official teaser for Betty’s Wish Wheel — Season 2 of the Betty Show is now live. It offers a first look at the game-show atmosphere, grand prizes, and the main event waiting for Big Betty Partners affiliates this winter. 🎬 Watch the Betty’s Wish Whe...

The activation will combine a live vault reveal with an unexpected twist each afternoon Barcelona, September 2026 — Alea will launch Luck Decoded at SBC Summit Lisbon, a three-day activation centred on four vaults and a live reveal at its booth each afternoon. Visitors will scan a QR code, register, and receive a unique four-digit combination by em...

Gambling has been ubiquitous among humans for thousands of years at least, and has even been observed among birds and monkeys. In this article, we will not explore all of its known history, but rather focus on one modern, incredibly successful branch of its evolution - the slot machine. Before we look at recent trends in slots, it is worth going ba...