iGaming Industry News & B2B Insights

Being frozen for three million years isn’t easy. Luckily, these cavemen have spent the time sitting on a mountain of treasure. This 5-reel, 3-row video slot offers 243 ways to win as Coins help crack the ice and free the game’s frozen prehistoric heroes. Every caveman rescued can trigger the Hold & Win feature, revealing valuable rewards and ancien...

Native ads remain one of the strongest paid traffic formats in iGaming. Unlike display banners, they introduce users to valuable content before the offer, creating higher-quality traffic and stronger conversion intent. In-feed native campaigns typically generate 1.9–3.4% CTR , while display banners average 0.1–0.4% . That difference isn't just abou...

1 Day. 1 World Cup. 104 Matches. World Cup One Day is now live. BETER has expanded its ESportsBattle eFootball offering with a new World Cup One Day tournament format, delivering a complete World Cup-style competition compressed into a single day. While the World Cup unfolds over weeks, World Cup One Day brings the full format into 13 hours, coveri...

Online is great for getting started, darling. A few clicks, a quick chat with a manager, and traffic is already on the move. But when it comes to bigger deals, long-term growth, and real partnerships, face-to-face conversations still do the heavy lifting. We spoke with Bohdan, Head of Affiliate at Big Betty Partners, about why events like iGB L!VE ...

Nicosia, Cyprus, 24.06 — Vyking , the future-ready iGaming platform provider and casino aggregator, has announced a new content partnership with 155, the live game studio redefining real-world entertainment for mobile-first casino audiences. Through the partnership, Vyking operator partners will gain access to 155’s growing portfolio of unconventio...

Malta - 24-June-2026. Yggdrasil has signed a new partnership agreement with CoinBox Studio, an ambitious independent game development provider known for creating easy-to-play, visually engaging casino games. Through the agreement, CoinBox Studio joins both the YGG Masters program and Yggdrasil’s innovative Game in a Box™ technology as it continues ...

For years, many affiliates treated Google Ads certification as a checkbox. Submit the documents, wait for approval, launch campaigns, buy traffic. Those days are gone. As of 2026, Google allows gambling advertising in roughly 55 approved markets , but getting certified has become significantly more complex. Account history, domain ownership, GEO co...

Influence marketing in iGaming has long gone beyond being an additional promotional channel and has become a full-fledged growth driver. Today, brands use it not only to generate reach, but also to enter new GEOs, build trust faster, connect with local audiences, and attract higher-quality traffic. This effect is especially visible in developing ma...

Infingame , a leading aggregator in the iGaming industry, reveals operational insights into player engagement behavior across sweepstakes platforms, revealing which mechanics are currently generating the strongest retention, longest session duration, and highest repeat activity among modern sweepstakes audiences. According to Infingame, operators e...