iGaming Industry News & B2B Insights

Affiliate marketing is a major part of our industry, and at its core, it relies on relationships built over time through communication, transparency and accountability. We all know how a typical affiliate–operator relationship begins. There is a conversation, a deal is agreed, the affiliate signs up to the operator’s platform, and both sides enter ...

One night in Lisbon. One private villa. And your name needs to be on Betty’s list. The Big Betty Night is bringing the Big Betty Partners circle together for a private evening away from meetings, dashboards, and packed schedules. When: September 29, 7:00 PM Where: Palacete Virtvs, Lisbon, Portugal Entry: Guest list only → Register for The Big Betty...

Ask ChatGPT which online casino is best and it goes looking for who licensed the domain before it answers, with no licensing question anywhere in the prompt. That makes your regulator's website part of your commercial surface. Three things about your brand are now measurable, namely whether an assistant can confirm your licence at all, which fields...

For years, the Nordic online gambling market has lived in a kind of regulatory in-between: national monopolies on one side, and a large, active base of players using internationally licensed operators on the other. That gap is now closing, but slowly and deliberately. Finland's ongoing gambling reform, alongside long-established frameworks from Mal...

For many years, affiliate deals in iGaming have often been compared in a very simple way: who pays the highest CPA, who offers the biggest revenue share, or who is willing to spend more money right now. After several years working in affiliate marketing, I think this way of looking at partnerships is becoming outdated, especially in regulated marke...

Brazil has already taken significant steps toward building a regulated betting market. The first phase naturally focused on operators. Licensing, advertising, payment methods, responsible gambling, KYC, consumer protection and technical requirements have all become part of the day-to-day reality for companies seeking to operate legally in the count...

The problem faced by an experienced public relations specialist in the iGaming sector is not a lack of skills, but rather that the market finds it difficult to categorise, assess and properly value these skills. Around 10 years ago, it was fashionable in the IT industry to talk about the ‘T-shaped model’, which was used to describe horizontal growt...

New York, USA, August 25th, 2026, PlayNewswire Sweepstakes today announced the official launch of its revamped independent casino comparison review platform, delivering data-driven operator reviews, regulatory insights, and market analysis for the rapidly expanding sweepstakes and social casino industry. The launch addresses a significant shift in ...

Infingame , a leading aggregator in the iGaming industry, will attend SBC Summit 2026 in Lisbon from 29 September to 1 October, where the company will meet operators, game studios and industry partners to discuss the next stage of aggregation and the growing role of infrastructure, engagement technology and data in operator growth. The company will...