iGaming Industry News & B2B Insights

Infingame , a leading aggregator in the iGaming industry, has announced a new strategic partnership with AvatarUX, the award-winning game studio known for its proprietary PopWins™ mechanic and highly recognisable slot portfolio. Through the partnership, AvatarUX’s games are now integrated into Infingame’s aggregation platform, giving operators acce...

Midnite will remain the Official Training Kit partner of Southampton FC for a second consecutive season. Since partnering with Southampton for the 2025/26 campaign, Midnite delivered a number of initiatives designed to reward and engage Saints supporters both on and off the pitch. Over the course of the 2025/26 campaign, Midnite funded luxury away ...

Soft2Bet, a leading iGaming turnkey solutions provider, has appointed Ryan Collinge as Executive Vice President - Group Business Development & Strategic Partnerships, adding more than two decades of commercial, product and operational experience across retail and online gaming to its senior leadership team. In his new role, Collinge will support So...

Some deals speak for themselves, darling. Big Betty Partners has officially been named Affiliate Program of the Year at the iGaming News Awards 2026 , marking another important milestone in the program's growth. This recognition reflects years of building an affiliate program focused on what truly matters: transparent deals, strong-performing brand...

Barcelona, July 2026 — Alea has announced a new partnership with Imagine Live, bringing the provider's portfolio of live dealer games, game shows, and localized live casino experiences to its aggregation platform. Founded in 2022, Imagine Live has built a growing network of studios across Europe, offering live dealer games and game shows for regula...

Programmatic advertising now drives over 90% of global display ad spend , yet many iGaming affiliates still overlook it in favor of search or social. That's leaving plenty of scratch on the table, darling. Structured campaigns can reduce CPMs by 25-45% , while DSP-powered retargeting delivers 2-4x higher ROAS than untargeted banner traffic. Suppose...

As hybrid casino formats continue to reshape player expectations, ElCasino has introduced Chicken Live, a new title that brings crash-style decision making into a live dealer environment. Now available for integration, the game expands ElCasino's portfolio with a fresh hybrid experience designed to combine familiar mechanics, real-time gameplay, an...

Formula Spin adds classic Hold to Win excitement with the release of Hyper Coin: Hold to Win Formula Spin has expanded its portfolio with the launch of Hyper Coin: Hold to Win, a new slot that combines timeless fruit symbols with one of the industry's most recognizable bonus mechanics. Designed for players who enjoy familiar gameplay with rewarding...

Affiverse's 2026 research estimates that 95% of affiliate marketers never reach stable long-term income , and in iGaming, every setup decision matters. Clean tracking, disciplined testing, and patience beat guesswork every time. That's Betty's bag. Before You Scale, Get the Basics Right If your foundation is shaky, your budget disappears fast. Star...