MIDNITE RENEWS PARTNERSHIP WITH SOUTHAMPTON FC FOR 2026/27 SEASON AND LAUNCHES NEW FAN-FOCUSED INITIATIVE ‘2UP’

Midnite will remain the Official Training Kit partner of Southampton FC for a second consecutive season.

Since partnering with Southampton for the 2025/26 campaign, Midnite delivered a number of initiatives designed to reward and engage Saints supporters both on and off the pitch.

Over the course of the 2025/26 campaign, Midnite funded luxury away travel through the Midnite Express, commissioned a commemorative tifo marking the 50-year anniversary of Southampton’s FA Cup success, and providing hospitality experiences through their ongoing Ticket Treats campaign.

Another key Midnite initiative throughout the 2025/26 season was Brace Yourself, which gave supporters the opportunity to win big prize money if a Saints player scored twice in a home league game. The Brace Yourself campaign delivered multiple fan winners across the season, including a £8,000 winner following Taylor Harwood-Bellis’ double last November.

Last season, Southampton took a two-goal home lead on six occasions, which has inspired a new Midnite campaign called 2UP, designed to increase the chances of a Saints fan taking home the prize.

Under the new format, if Southampton go two goals up in a home league match, one lucky fan will win the 2UP prize pot. The pot will see £1,000 added each week that a jackpot is not won.

Greg Baker, Chief Revenue Officer of Southampton Football Club said:

“We’re delighted to continue our partnership with Midnite after a successful first season together.

“They’ve consistently looked for new and engaging ways to reward our supporters, whether through unique matchday experiences, away travel or fan competitions, and we’re excited to see that continue this season.

“The launch of 2UP is another fantastic example of that commitment and we look forward to seeing Saints fans enjoying the campaign throughout the 2026/27 season.”

Andrew Mook, Midnite's Head of Brand Marketing, added:

“We’re excited to be Southampton’s Official Training Kit partner for a second year. 

“During the 2025/26 campaign, Midnite worked closely with the club to create experiences that reward Saints supporters. From helping fans travel in style on the Midnite Express and commissioning the club’s commemorative FA Cup tifo, to providing hospitality experiences through Ticket Treats, our aim has always been to add something extra for Saints fans.

“With that said, we are pleased to introduce ‘2UP’ where one lucky fan will win prize money if Southampton take a two-goal lead in any home league fixture, with £1,000 being added to the pot after each game at St Mary’s.

“With Southampton taking a two-goal lead at home six times last season, we're looking forward to seeing a number of Saints fans rewarded through ‘2UP’ during the campaign.”

About Midnite

Midnite is shaking up the traditional gambling landscape in the UK as a true challenger brand. The company distinguishes itself by developing its entire sportsbook and casino platform in-house to bring fans closer to the games they love. This proprietary technology empowers Midnite to prioritise a truly customer-centric approach, delivering a superior player experience while maintaining the highest safety standards. Backed by leading investors including Raine Group, Discerning Capital, Venrex, Makers Fund, and Play Ventures, Midnite has raised over $35 million in funding to date. Midnite is licensed and regulated by the Great Britain Gambling Commission and the Irish Revenue Commissioner.