Background

Posted date | 02.07.2026

Alea Strengthens Live Casino Offering Through Partnership with Imagine Live

Alea Strengthens Live Casino Offering Through Partnership with Imagine Live news featured image

Barcelona, July 2026 — Alea has announced a new partnership with Imagine Live, bringing the provider's portfolio of live dealer games, game shows, and localized live casino experiences to its aggregation platform.

Founded in 2022, Imagine Live has built a growing network of studios across Europe, offering live dealer games and game shows for regulated markets. The agreement gives operators connected to the Alea platform access to its expanding range of live content through a single integration.

"The industry has moved past simply offering live casino, success now depends on how real, engaging, and trustworthy the experience feels to players. “ said Romain Peltier, Live Casino Director at Alea. “Imagine Live brings highly customized, engaging content that will help us further diversify and strengthen our live casino offering. Their approach aligns well with our focus on delivering more dynamic and differentiated experiences. We’re pleased to welcome them to the Alea platform and look forward to working together"

Nadiya Attard, Chief Commercial Officer at Imagine Live, said:

"The live casino sector continues to evolve at an incredible pace, and operators today expect more than content alone. They are looking for experiences that engage players, technology that scales efficiently and partners that understand the nuances of local markets. Alea shares that vision. This partnership represents an exciting opportunity to extend the reach of our portfolio, connect with new operators and continue delivering the premium live entertainment experiences that have become synonymous with the Imagine Live brand."

The partnership expands the live casino content available through the Alea platform, giving operators access to a broader range of live dealer experiences through a single integration.

About Alea:

Alea is a leading iGaming aggregator, offering a customizable platform that provides operators worldwide with seamless access to over 23,000 games from 170+ top-tier providers through a single API integration. Known for its innovative technology, Alea simplifies the integration journey and delivers a flexible, scalable solution designed to enhance game variety, player experience, and operational efficiency. Alea is highly committed to a security-first infrastructure, ensuring reliability and trust at every level. In 2024, the company strengthened its cybersecurity framework through a strategic partnership with Continent 8 and achieved VAPT certification.

In addition to game aggregation, Alea has expanded its product offering with Alea Jackpot, an agnostic jackpot solution that gives operators full control over their campaigns across multiple providers, and Alea Pay, an exclusive payment gateway designed to optimize financial transactions. With a strong focus on security, compliance, and ongoing support, Alea continues to empower operators with cutting-edge tools to thrive in the evolving iGaming market.

For more information, visit www.alea.com.

About Imagine Live

Imagine Live is a live casino provider delivering premium live dealer games and game show experiences for operators across regulated markets worldwide. Launched in 2022, the company has built a strong global presence with over 200 tables across studio facilities in Armenia, Romania and Spain, totaling more than 18,000m² of dedicated live casino space, and holds licenses with the UKGC, MGA, ONJN, HGC and a number of other regulatory authorities. Rather than chasing technology for its own sake, Imagine Live focuses on what operators actually need: reliable, high-quality content that performs. Where technology adds value, the company adopts it, using AI across its studio operations to improve consistency, manage risk and raise the standard of every session. The outcome is a product built on trust, backed by the infrastructure and compliance framework to support operators at any scale.

Categories

Similar News

ElCasino Launches Chicken Live, Bringing Crash Mechanics into a Premium Live Casino Experience  news featured image

ElCasino Launches Chicken Live, Bringing Crash Mechanics into a Premium Live Casino Experience

As hybrid casino formats continue to reshape player expectations, ElCasino has introduced Chicken Live, a new title that brings crash-style decision making into a live dealer environment. Now available for integration, the game expands ElCasino's portfolio with a fresh hybrid experience designed to combine familiar mechanics, real-time gameplay, an...

01.07.2026

SOFTSWISS Unveils New Positioning and Refreshes Visual Identity news featured image

SOFTSWISS Unveils New Positioning and Refreshes Visual Identity

SOFTSWISS has introduced new positioning and a refreshed visual identity in response to structural changes reshaping iGaming markets today. Insights from five years of SOFTSWISS iGaming Trends research show that operators increasingly expect technology providers to deliver more than software by combining compliance, reliability, market expertise, s...

01.07.2026

Yggdrasil Launches MultiFly! 2 MultiMax™ with More Multipliers & More Mayhem  news featured image

Yggdrasil Launches MultiFly! 2 MultiMax™ with More Multipliers & More Mayhem

MALTA 30 June 2026 - The wait is over! Six years after its original launch, Yggdrasil proudly presents MultiFly! 2 MultiMax™, the latest addition to its premium portfolio, marking the return of the iconic chameleon that transforms fireflies into juicy rewards. Beginning on 30 June, the game will be available across multiple jurisdictions and operat...

30.06.2026

FIRST.bet Appoints Former DraftKings SVP Ian Bradley as Co-CEO news featured image

FIRST.bet Appoints Former DraftKings SVP Ian Bradley as Co-CEO

Ian Bradley and founder Tom Light form a co-CEO partnership to lead FIRST.bet , reuniting two former SBTech executives to drive the next phase of B2B growth FIRST.bet , the Tier-1 B2B sportsbook technology provider, today announced the appointment of Ian Bradley as co-CEO. Bradley - most recently SVP at DraftKings, and a former colleague of Light’s...

29.06.2026

Betsoft Gaming Presents: 3 MILLION B.C.™, a wheel-driven prehistoric adventure news featured image

Betsoft Gaming Presents: 3 MILLION B.C.™, a wheel-driven prehistoric adventure

Being frozen for three million years isn’t easy. Luckily, these cavemen have spent the time sitting on a mountain of treasure. This 5-reel, 3-row video slot offers 243 ways to win as Coins help crack the ice and free the game’s frozen prehistoric heroes. Every caveman rescued can trigger the Hold & Win feature, revealing valuable rewards and ancien...

26.06.2026

Native Ads for iGaming: Warm Traffic Wins, Darling news featured image

Native Ads for iGaming: Warm Traffic Wins, Darling

Native ads remain one of the strongest paid traffic formats in iGaming. Unlike display banners, they introduce users to valuable content before the offer, creating higher-quality traffic and stronger conversion intent. In-feed native campaigns typically generate 1.9–3.4% CTR , while display banners average 0.1–0.4% . That difference isn't just abou...

26.06.2026