SOFTSWISS Marks 17th Anniversary With F4 Racing for Team and Partners

Malta, 28 July 2026 – SOFTSWISS has held two Formula 4 Racing Experience events at Tor Poznań: one for employees and one for company partners as part of the celebrations marking the company's 17th anniversary. At both events, participants drove a F4 racing car under professional supervision. 

The programme began with technical driver briefings and track familiarisation, followed by coaching from racing instructors who guided drivers through multiple sessions on the circuit. Motorsport draws on the same qualities SOFTSWISS applies to its own work: precision, quick decision-making under pressure, and constant performance refinement, which made it a fitting way to mark a business milestone. Alongside the driving sessions, teams took part in additional challenges, including a blind driving test, a precision driving exercise, and a reaction test, adding a team element to the individual focus of the track sessions.

Victor Sekushenko, Head of Sales at SOFTSWISS Sportsbook, comments: "Partnerships in this industry are built on trust, and trust grows fastest outside the meeting room. Putting our partners behind the wheel of a Formula 4 car gave them something no pitch deck or conference call ever could: a shared adrenaline rush and a story to tell."

Natalia Perkowska, Head of Events and Business Travel at SOFTSWISS, adds: "Culture is shaped by the moments teams share, not only by policies. Watching colleagues cheer each other on from the pit lane said more about how we work together than any internal survey could."

This same principle, that meaningful progress happens through shared experience, also shapes how SOFTSWISS engages with the wider industry. On 10 September 2026, the company will host Tech Race Summit in Warsaw, bringing together technology leaders, operators, and engineers to exchange ideas on infrastructure, cybersecurity, and AI adoption.

The summit's confirmed speakers include Andrey Doronichev, former Google executive and founder of AI company Optic, alongside engineering leaders from AWS, Oracle, Cloudflare, Fastly, and Plata. Tickets are available at current pricing until 15 August on the Tech Race Summit website.

About SOFTSWISS

SOFTSWISS is a strategic technology partner to iGaming operators, enabling them to build and scale successful online casino and sportsbook businesses in regulated markets worldwide. Since 2009, the company has helped operators navigate complex, multi-jurisdiction environments by uniting enterprise-grade technology, regulatory expertise, and strategic guidance within a single integrated ecosystem – engineered to support every stage of their development.

Today, SOFTSWISS powers more than 1,500 brands and is backed by over 2,000 professionals across multiple international locations. Combining resilient infrastructure, deep industry intelligence, and expert-led service, the company gives operators the confidence to enter new jurisdictions while maintaining compliance and sustaining long-term growth.