RubyPlay expands presence in South Africa with Hollywoodbets collaboration

Prominent regional operator launches RubyPlay’s portfolio, expanding premium content for local audiences

16th March 2026: RubyPlay, a studio-based layered content ecosystem, has strengthened its position in the South African market following a new partnership with Hollywoodbets, the region’s leading betting operator.

Through this collaboration, a selection of RubyPlay’s most popular titles, including Elephant Stampede SE, Diamond Explosion® 7s, and Mayan Cache, are now available to Hollywoodbets players across the country.

RubyPlay has already built a strong reputation in South Africa since entering the market in 2023, delivering high-performing, localised content tailored to diverse player preferences.

Founded in 1986, as a racing publication business, Hollywoodbets is a long-established South African operator that expanded into bookmaking with the opening of its first branch in 2000.

Since then, it has been serving players in one of the continent’s biggest betting markets, offering its growing customer base a comprehensive portfolio of slots, live casino and sports betting content from leading global providers.

By combining RubyPlay’s distinctive game design and innovative mechanics with Hollywoodbets’ established market reach, the partnership delivers a compelling entertainment experience for South African players.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “Hollywoodbets is a partner that truly understands the South African market, so this collaboration feels like a natural fit. Since launching in the region, we’ve seen strong demand for games that reflect local tastes and playing habits, and this partnership allows us to extend that even further.

“The leading operator shares our commitment to delivering high-quality, responsible gaming experiences, and we look forward to experiencing what this partnership has in store.”

Wayde Dorkin, Head of Product at Hollywoodbets, added: “RubyPlay has become a standout content provider in South Africa, delivering games that resonate strongly with our local players. Their focus on innovative features and tailored gameplay aligns well with our goal of offering world-class entertainment.

“We’re delighted to welcome RubyPlay’s top titles to our platform and look forward to building on this partnership to bring even more value to our players.”

About RubyPlay 

RubyPlay is a B2B iGaming company operating as a studio-based, layered content ecosystem.

The company is built around multiple market-focused studios, all supported by a shared technology, infrastructure and distribution platform. Each of our studios, RubyPlay Studio, Koala Games, Mad Hat Games, and Xslots, develops its own dedicated catalogue aligned with specific markets and audiences. Together, these studios form an extended proprietary content library.

RubyPlay also operates a dedicated studio focused exclusively on bespoke, branded and white-label content, enabling operators to assemble tailored games by combining creative, technical, and market capabilities from across the ecosystem

 Rather than leading with a single supplier brand, RubyPlay is designed to support operator-led branding, allowing clients to adapt content to their own identity, strategy, and market needs.

This model positions RubyPlay as a long-term content partner for operators seeking flexibility, relevance and brand control.