PRAGMATIC PLAY EXPANDS SMART STUDIO OFFERING WITH BPLAY IN ARGENTINA

11th November 2025 - Pragmatic Play, a leading content provider to the iGaming industry, has expanded its partnership with Argentinian operator BPLAY following the launch of new Smart Studio Live Casino titles.

The latest agreement introduces dedicated Roulette, Auto Roulette, Auto Mega Roulette and Blackjack X tables, delivered through Pragmatic Play’s flexible Smart Studio solution.

These bespoke tables will be provided to BPLAY players across the provinces of Santa Fe, Córdoba, Entre Ríos, Jujuy, Mendoza and Buenos Aires, supporting the operator’s expansion in key regions of Argentina.

Smart Studio enables operators to access uniquely branded tables with different levels of customisation, delivering localised, high-quality Live Casino experiences that reflect brand identity and player preferences.

The deal marks the latest step in the ongoing collaboration between BPLAY and Pragmatic Play, reinforcing the provider’s commitment to delivering scalable, tailored solutions for its partners across Latin America.

Victor Arias, VP of LATAM at ARRISE powering Pragmatic Play, said: “BPLAY has been a valued partner of Pragmatic Play in Argentina, and extending the agreement to include additional Smart Studio tables demonstrates the mutual commitment to premium, localised Live Casino experiences.

“The provider is proud to continue expanding together with the operator across several provinces in one of Latin America’s most dynamic regulated markets.”

Leopoldo Saravi, Product and CRM Manager at BPLAY, added: “Our partnership with Pragmatic Play continues to develop with the inclusion of Smart Studio content that enhances our Live Casino offering across Argentina.

“These customised tables help us boost our brand awareness and improve our connection with our players by providing them with attractive and brand-consistent experiences in every province where we operate.”

About Pragmatic Play

Pragmatic Play is a leading multi-product software provider to the iGaming industry and is licensed and regulated by industry governing bodies such as the Gambling Commission of

Great Britain (GCGB), the Gibraltar Gambling Commissioner, (GGC) and the Malta Gaming Authority (MGA).

Its award-winning portfolio of slots, live casino, bingo, virtual sports, sportsbook, and more is available through a single API integration in all major regulated markets, languages, and currencies.   

Headquartered in Gibraltar, Pragmatic Play is owned by a private group of investors led by Veridian (Gibraltar) Limited.