GR8 Tech Brings Behind The Gloves Boxing Experience to SiGMA Central Europe 2025

GR8 Tech is adding a knockout dimension to its SiGMA Central Europe presence with Behind the Gloves. On November 3–6 in Rome, booth 5028-2 visitors can take up a challenge and train like a champion with Lee McFarland, iGaming veteran and founder of the Behind The Glove initiative.

Step Into the Ring

Each day at GR8 Tech’s booth 5028-2, Lee McFarland will lead 15-minute boxing training sessions on specialized pads, giving participants a taste of the discipline, focus, and resilience that define both elite athletes and elite operators. Sessions run:

• 11:00 AM – 12:00 PM: Morning knockout slot

• 2:00 PM – 4:00 PM: Afternoon power rounds

With a limited capacity of 12 slots per day, pre-registration is required at this LINK. Slots are available for individuals or pairs looking to share the experience.

Champions Train Together

The collaboration between GR8 Tech and Behind the Gloves is a natural fit. Lee McFarland, a British military veteran turned iGaming consultant, created the initiative to combine boxing with corporate wellness and social responsibility, proving that strong businesses are built on strong people and stronger communities.

“At Behind The Gloves, we’ve always believed in the power of sport to connect people, energize communities, and tell authentic stories. Partnering with GR8 Tech at SiGMA Central Europe is a natural fit; they’re known as the ‘heavyweight of iGaming,’ and our activations are built around that same spirit of strength, discipline, and drive. Together, we’re creating more than just a stand experience—we’re building a moment that unites delegates through energy, fun, and purpose”, said Lee McFarland.

The activation reinforces GR8 Tech’s Platform for Champions positioning and the elite Heavyweight Club community of operators who are ready to lead, not follow. The company's boxing-themed booth and partnership with Ready to Fight by Oleksandr Usyk embody the same champion's mindset: resilience, high performance, and the relentless pursuit of excellence.

“Champions don't talk about performance—they live it,” said Yevhen Krazhan, CSO at GR8 Tech. “Bringing Behind The Gloves to our booth embodies the discipline and drive we build into our technology. If you want to compete at the highest level, you have to train like it.”

Where Business Meets the Ring

The Behind The Gloves sessions complement GR8 Tech's showcase of the ULTIM8 Sportsbook and The Heavyweight Rulebook—a collection of Champions' Rules gathered from iGaming's top performers. Together, they create an immersive experience where attendees don't just learn about championship-level technology—they feel first-hand what it takes to be a champion.

Visit GR8 Tech at booth 5028-2, SiGMA Central Europe 2025 in Rome, November 3–6.

GR8 Tech. Platform for Champions

GR8 Tech is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. Key elements of GR8 Tech’s comprehensive portfolio include the Hyper Turnkey solution, ULTIM8 Sportsbook, Infinite Casino Aggregation, and a proprietary affiliate management platform, Aff.Tech.

With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8 Tech helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8 Tech has over 100 successful cases and earned multiple recognitions, including the title of Platform Provider of the Year by SBC Awards 2025.