iGaming Thought Leadership Articles | OnlyiGaming

Most discussions frame this as a choice between two models, whereas in practice, it is about structuring different traffic sources under distinct revenue mechanics. The Big Betty Partners team has prepared an expert article on this topic for readers. If you look at the numbers, the gap becomes clear. 100 players generating $120 NGR per month result...

Big Betty Partners continues its series of materials, and today we’re talking about trends. The article is written for affiliates who already have some experience and are looking to scale, so they need to stay on top of industry trends. Listen up, darlings — in 2026, the sharpest affiliates are not chasing every shiny new traffic toy. They are buil...

Affilka Overtakes MyAffiliates as iGaming Affiliate Software Leader in New Industry Report StatsDrone Affiliate Software Report tracks 2,576 programs across 51 platforms, reveals 100% market growth in 2 years and a dramatic shift at the top April 2026 — A comprehensive new industry analysis released today by StatsDrone and NousViz has revealed a si...

Infingame is strengthening its position in one of the fastest-growing segments of the iGaming industry, leveraging deep expertise in sweepstakes to help operators and game developers unlock new growth opportunities. Over the past year, sweepstakes have moved from a niche concept to a major focus area, particularly in North America, where the model ...

Well now, pal… many step into affiliate marketing thinking it’s simple: sign up, grab a link, send traffic, collect the cash 💸 Setup? Fast and clean. Real money comes a bit later. Here’s how it actually works: you apply, pass review, get your tracking link, choose your payout model, and send traffic where it converts. Paid traffic can bring quick ...

Happy to share that Big Betty doesn’t just show up — she gets noticed. This year, Big Betty Partners has been nominated for “Marketing of the Year” and “Affiliate Management of the Year” at the AffPapa iGaming Awards 2026. Two categories. One signal to the market: we’re not here to play small. Support Betty — vote now! The AffPapa iGaming Awards is...

In 2026, paid acquisition in iGaming is no longer about finding traffic — it is about understanding how different traffic sources shape player behavior, retention, and long-term revenue. The discussion around Facebook vs. Google Ads for gambling has shifted from platform preference to performance architecture. Both platforms operate on fundamentall...

Well, partner — it looks like the market knows who to watch. This year, Big Betty’s momentum at the SBC Awards turns into recognition: the brand has been shortlisted for the SBC Awards 2026 as an official iGaming nominee in the Marketing Campaign of the Year category. This category highlights the Big Betty team’s strategic approach to marketing exe...

Tier 2 is where affiliate campaigns start behaving like a system, not a series of guesses. Traffic comes at a manageable cost, users are active, and scaling depends on execution, not just budget. It is a space where data matters more than noise. In affiliate marketing, Tier 2 refers to GEOs with mid-level purchasing power, strong mobile usage, and ...

Messenger marketing in gambling is becoming a core channel for iGaming growth, as players increasingly rely on fast, direct communication. Telegram and WhatsApp shape this landscape differently, so understanding each platform’s logic is essential. Telegram’s open ecosystem allows Telegram casino traffic to scale naturally through bots, mini-apps, a...

She started on the casino floor, shuffling cards in land-based casinos in Poland. Twenty years, 60+ flights a year, a sold startup, and a book later, Karolina Pelc has turned a dealer’s job into a global career: running casino operations, building and selling a startup, and now advising the next wave of founders. In Episode 2 of Season 3 of the Bet...

Rome wasn't built in a day. Neither was SiGMA World. But when Eman Pulis rolls through the Eternal City in Season 3 of Bet It Drives , he's not just another iGaming founder with a war story. He's the gladiator who fought COVID, broken rules, outplayed industry skeptics—and came out building schools in Ethiopia while running eight conferences across...