iGaming Thought Leadership Articles | OnlyiGaming

For years, many affiliates treated Google Ads certification as a checkbox. Submit the documents, wait for approval, launch campaigns, buy traffic. Those days are gone. As of 2026, Google allows gambling advertising in roughly 55 approved markets , but getting certified has become significantly more complex. Account history, domain ownership, GEO co...

Influence marketing in iGaming has long gone beyond being an additional promotional channel and has become a full-fledged growth driver. Today, brands use it not only to generate reach, but also to enter new GEOs, build trust faster, connect with local audiences, and attract higher-quality traffic. This effect is especially visible in developing ma...

Infingame , a leading aggregator in the iGaming industry, reveals operational insights into player engagement behavior across sweepstakes platforms, revealing which mechanics are currently generating the strongest retention, longest session duration, and highest repeat activity among modern sweepstakes audiences. According to Infingame, operators e...

TikTok looks tempting, darling: fast views, active audiences, viral formats, endless attention. But for iGaming affiliates, attention is not the same as scalable acquisition. TikTok can help with awareness and research, yet its paid promotion rules leave very little room for direct performance campaigns. Can TikTok bring attention? Sure. Can it sca...

Recently, I had an interview with Borna Valent from Chase the Scatter about the current trends in player acquisition, the B2B industry's gatekeeping practices, and how crucial it is to have your own reputation in place in this line of work. The time of grey SEO strategies based on "spraying and praying" will come to an end very soon. The future of ...

Infingame , a leading game aggregator in the iGaming industry, has released new insights into the growing commercial impact of infrastructure stability, highlighting how platform reliability, uptime consistency, and gameplay responsiveness are becoming critical competitive factors for operators in 2026. As acquisition costs continue rising across r...

Listen up, pal. If you're building traffic through messenger apps, Telegram and WhatsApp may look similar on the surface, but they play very different roles inside an affiliate strategy. Telegram helps affiliates scale their traffic, while WhatsApp helps them build stronger relationships with users. Understanding that distinction can help affiliate...

In iGaming, traffic is measured not by page views, but by registrations, FTDs, and long-term player value. That’s why the traffic source directly affects conversion rates, campaign costs, and overall affiliate performance. The main traffic sources in iGaming today: SEO PPC Push & Pop Ads Native Ads Social Media Telegram More than 70% of iGaming tra...

Choosing a paid traffic channel isn't just a media-buying decision. It shapes acquisition costs, conversion quality, and long-term revenue potential. Google Search, Facebook, and native advertising each play a different role in the funnel. Some channels capture users ready to convert, while others create demand and build scale. The challenge for af...

Tomorrow, Big Deal Show goes live, bringing a completely new format to the affiliate market. Big Betty Partners launches the first iGaming TV sales show inspired by the golden era of 60s television. Live atmosphere, exclusive activities, valuable prizes, and Big Betty energy — all on one stage. Quick Check Before the Broadcast Date & Time: June 5, ...

Traffic in iGaming moves fast these days, darling. Affiliates launch new funnels every week, Tier-1 competition keeps climbing, and every traffic source demands a different monetization strategy. The market rewards partners who understand retention, tracking, and long-term player value. That’s exactly why affiliate management became one of the key ...

Big Betty Partners is heading to iGB L!VE London this July to meet affiliates, media buyers, and traffic teams ready to scale. iGB L!VE remains one of the key mid-year events in the iGaming industry, bringing together affiliates, tech companies, marketing teams, and decision-makers from across the global market. If you’re attending the event and lo...