iGaming Thought Leadership Articles | OnlyiGaming

Infingame , a leading aggregator in the iGaming industry, has released new operational insights into the commercial impact of gameplay speed, highlighting how faster reaction times and more consistent transaction processing are becoming measurable revenue factors for online casino operators. According to the company, the financial value of speed ex...

Infingame , a leading aggregator in the iGaming industry, has released new operational insights into the changing composition of modern casino portfolios, revealing that non-slot content is becoming one of the fastest-growing drivers of player engagement, retention, and revenue diversification. According to the company, operators are increasingly m...

Operators that move from direct supplier integrations to a structured aggregation model typically see measurable changes across several commercial areas, including time-to-market, content performance, promotional efficiency, operational cost, and player retention. Infingame , a leading aggregator in the iGaming industry, shares insights into how op...

Infingame , a leading aggregator in the iGaming industry, has revealed new operational insights into why some casino promotions significantly outperform others, with the strongest campaigns generating up to five times higher player participation compared to standard bonus-led activities. According to Infingame, the gap between average and high-perf...

Infingame , a leading aggregator in the iGaming industry, identifies five key factors that increasingly determine whether games gain exposure inside modern aggregation ecosystems. According to Infingame, suppliers frequently focus on game launches while underestimating the importance of post-launch performance indicators that influence long-term vi...

Some deals speak for themselves, darling. Big Betty Partners has officially been named Affiliate Program of the Year at the iGaming News Awards 2026 , marking another important milestone in the program's growth. This recognition reflects years of building an affiliate program focused on what truly matters: transparent deals, strong-performing brand...

Programmatic advertising now drives over 90% of global display ad spend , yet many iGaming affiliates still overlook it in favor of search or social. That's leaving plenty of scratch on the table, darling. Structured campaigns can reduce CPMs by 25-45% , while DSP-powered retargeting delivers 2-4x higher ROAS than untargeted banner traffic. Suppose...

Affiverse's 2026 research estimates that 95% of affiliate marketers never reach stable long-term income , and in iGaming, every setup decision matters. Clean tracking, disciplined testing, and patience beat guesswork every time. That's Betty's bag. Before You Scale, Get the Basics Right If your foundation is shaky, your budget disappears fast. Star...

Infingame , a leading aggregator in the iGaming industry, shares the growing role of recommendation systems in iGaming, outlining how operators are increasingly shifting from reactive retention strategies toward real-time, AI-driven personalization of the player experience. According to the company, AI personalization is rapidly becoming one of the...

Interview with Salvatore Martorana, Founder of Casino2k The Italian online casino market is one of Europe's most tightly regulated, and also one of its most misunderstood. For players approaching it for the first time, the line between licensed, ADM-regulated operators and unauthorized sites is not always obvious, and that confusion is exactly the ...

Native ads remain one of the strongest paid traffic formats in iGaming. Unlike display banners, they introduce users to valuable content before the offer, creating higher-quality traffic and stronger conversion intent. In-feed native campaigns typically generate 1.9–3.4% CTR , while display banners average 0.1–0.4% . That difference isn't just abou...

For years, many affiliates treated Google Ads certification as a checkbox. Submit the documents, wait for approval, launch campaigns, buy traffic. Those days are gone. As of 2026, Google allows gambling advertising in roughly 55 approved markets , but getting certified has become significantly more complex. Account history, domain ownership, GEO co...