Affilka Emerges As iGaming Affiliate Software Leader in New ASR Report by StatsDrone

Affilka Overtakes MyAffiliates as iGaming Affiliate Software Leader in New Industry Report

StatsDrone Affiliate Software Report tracks 2,576 programs across 51 platforms, reveals 100% market growth in 2 years and a dramatic shift at the top

April 2026 — A comprehensive new industry analysis released today by StatsDrone and NousViz has revealed a significant shift in the iGaming affiliate software landscape: Affilka has overtaken MyAffiliates to claim the #1 position among third-party platforms for the first time in the two-year tracking period.

The inaugural StatsDrone Affiliate Software Report, which monitors 2,576 affiliate programs across 51 tracked software platforms, shows that Affilka grew from 142 programs in May 2024 to 379 programs in April 2026 — a 166.9% increase that pushed its market share to 17.76% (excluding proprietary systems). MyAffiliates, the long-standing leader, now sits in second place with 373 programs and a 17.48% share, despite adding 168 new programs during the same period.

A Market in Rapid Expansion

The total number of affiliate programs tracked by StatsDrone has doubled in just 24 months, growing by 1,289 programs — a 100.2% increase. When proprietary systems are excluded, the growth is even more pronounced at 94.5%, reflecting how quickly operators are adopting third-party affiliate technology.

John Wright had this to say about the iGaming ASR:

“Keep in mind the data we have at StatsDrone is based on what we have discovered, so it isn’t the entire iGaming landscape, but we feel it’s a good percentage of it and reflective of the state of the industry. We do have some affiliate programs that use certain platforms, but request that they be published as proprietary. “

"The affiliate software market is fragmenting and consolidating simultaneously," the report notes. "The top ten platforms now control 76.11% of the market, but the emergence of 32 new software platforms since May 2024 signals significant competitive pressure on the incumbents."

The Biggest Winners and Losers

Beyond the headline story, the report identifies several platforms experiencing explosive growth:

• Scaleo — the fastest-growing platform in the dataset — has surged 1,166.7%, expanding from 3 to 38 programs, driven largely by adoption in the Brazilian market

• Alanbase — grew 875% (4 to 39 programs)

• ReferOn — grew 790% (10 to 89 programs), now holding 4.17% market share

• Smartico — grew 210% (21 to 65 programs)

• RavenTrack — grew 177% (26 to 72 programs)

On the other end of the spectrum, long-established platforms are losing relative ground. Income Access saw the steepest decline in market share, dropping 5.43 percentage points from 13.58% to 8.15% — despite still growing in absolute terms to 174 programs. NetRefer dropped 4.54 points, and Post Affiliate Pro dropped 1.08 points. Although Income Access's relative share has slipped, it continues to power some of the world's largest iGaming brands.

The report also tracks 5,102 brands across 17 platforms with publicly available brand-level data, providing one of the first comprehensive looks not just at which software operators choose, but also at how many brands ultimately sit on each platform.

New Entrants Shake Up the Landscape

Emerging platforms are adding further pressure to the market. Affigates, a new entrant, launched with 70 programs and immediately captured 3.28% market share. Other newcomers, including iGsuite, Gofiliate, 7Soft, and Intelitics, are also gaining traction across different operator segments.

Why the Data Matters

"As the industry fragments across more than 50 platforms, aggregation and normalization services become increasingly valuable," according to the report. The shift to Affilka comes at a time when operators are re-evaluating affiliate technology stacks, migrating between platforms more frequently, and demanding richer data analytics from their tracking software.

The full report, including sortable data tables, market share trends, and platform-by-platform growth analysis, is available at:

https://nousviz.com/reports/statsdrone-affiliate-software-report/

The report is authored by Darrell Helyar and produced in partnership with StatsDrone and NousViz, with support from Affilka, iGsuite, and Intelitics.

About StatsDrone

StatsDrone is an affiliate revenue analytics platform that aggregates data from hundreds of iGaming affiliate programs. StatsDrone strives for data accuracy and strong technical support. The app now has data in the following groupings: accounts, brands, campaigns, postbacks, dynamic variables, player & GEO reports. 

About NousViz

NousViz is an open-source data intelligence platform that helps companies connect data sources, build dashboards, and power research reports. It can work for affiliates, operators, or any company looking to build the analytics they need, whether for operations, CRM, or even CMS. The StatsDrone plugin launching on NousViz includes the full analytics suite, with complete reports on shaving detection. 

In addition, NousViz is also being used to help affiliate programs migrate from one platform to another. If you need help, reach out to John or Darrell. 

Media Contact

Darrell Helyar — https://www.linkedin.com/in/darrellhelyar/

John Wright — https://www.linkedin.com/in/alwayslookright/