From Strategy to Success: Big Betty Shortlisted at SBC Awards

Well, partner — it looks like the market knows who to watch.

This year, Big Betty’s momentum at the SBC Awards turns into recognition: the brand has been shortlisted for the SBC Awards 2026 as an official iGaming nominee in the Marketing Campaign of the Year category.

This category highlights the Big Betty team’s strategic approach to marketing execution — focused on long-term partner relationships, as well as on innovative and unconventional communications and integrations at leading iGaming industry conferences.

Recognition Built on Performance

The SBC Awards Europe recognizes the most impactful companies and individuals across the iGaming and betting industry, highlighting excellence in performance, innovation, and execution.

The shortlist brings together top-performing brands whose results, campaigns, and strategies set measurable standards across the European market.

Big Betty’s presence on the SBC Awards Europe shortlist is not about visibility — it’s about measurable impact.

This award nomination reflects:

• Innovative iGaming marketing built on real funnels

• Creative affiliate marketing that converts beyond first touch

• Unique campaigns extending across online and offline channels

This is why Big Betty’s shortlisting positions the brand as one of the leading iGaming affiliate program operators today.

What the Market Actually Sees

Behind every discussion about Big Betty’s marketing campaigns is a system built on a wide range of interconnected processes.

It starts with real partner engagement:

• Face-to-face meetings at conferences, private sessions, and high-volume communication

• Activations that capture attention and create memorable experiences

• Introduction of new standards that go beyond typical event execution

Partners recognize this structured approach — and more importantly, they work with it and see results:

• Up to 20% Click-to-Deposit and up to 50% Registration-to-Deposit

• Consistent delivery of high-converting casino offers

• Focus on Tier-1 markets with scalable volume

• Flexible payouts and fast communication

• No negative balance carryover

• Dedicated managers for every partner

This is why more partners recognize Big Betty as a reliable affiliate partner and position it among the top iGaming affiliate networks.

Infrastructure first. Revenue second. Predictability always.

As Bogdan T., Head of Affiliate Partnerships at Big Betty Partners, puts it:

“Consistent steps build trust — and trust delivers results. The market sees how Big Betty evolves: new activations, tailored offers, and stronger partner relationships.
Stilt walkers — that’s us.
Gold bar activations — that’s us.
The stands people stop at — yes, that’s us too.
Others watch and sometimes replicate the approach.
We focus on building what works. And it delivers.”

This is exactly what defines a Big Betty shortlisted marketing campaign — not noise, but repeatable, effective execution.

Big Deal Show — A New Promotional Campaign by Big Betty

Big Deal Show is a natural continuation of this evolution. It’s a format that connects traffic, rewards, and partner interaction into a single system.

Every current partner — as well as those planning to join — can take part in the promo by following a few simple steps:

1. Become a partner of the Big Betty affiliate program

2. Generate FTDs and collect Betty Points from March 10 to June 1

3. Tune in to the live stream on June 5 on Big Betty’s YouTube channel, where 100+ valuable rewards will be revealed

4. Redeem accumulated points for prizes

👉 The Big Betty logic is simple: commissions continue as usual — and on top, you earn additional rewards for participating.

Recognized by the Market. Built with Partners.

Big Betty knows how to stand out — and the market sees it. Partners feel it. Competitors watch closely.

This recognition reflects more than campaigns; it reflects the momentum built together with those who trust the process and scale alongside us.

None of this would be possible without our partners. Every result, every step forward, every win — it’s a shared journey. And we truly value every collaboration.

If you’re building for the long term, you already know what matters: ideas that move, systems that work, and partnerships built on trust.

Stay with those who lead. Build with those who deliver. Join Big Betty Partners, take part in the promo, build systematically, scale massively.