Big Betty Takes Home Marketing of the Year at AffPapa iGaming Awards 2026

Well, darling… looks like Betty brought home another shiny trophy.

On May 20 at Real Casino de Madrid, the AffPapa iGaming Awards 2026 brought together some of the biggest names in the affiliate industry for one glamorous night of networking, recognition, and major market moves. By the end of the evening, AffPapa officially announced the winners across multiple categories, and Big Betty Partners proudly secured the Marketing of the Year 2026 award.

And let’s be honest, peachy keen pal — this one didn’t happen by accident.

Over the last year, Big Betty built a marketing machine that keeps the industry talking. Conference activations, media presence, partner communication, large-scale campaigns, unforgettable stand concepts, the Gold Bar atmosphere, live networking, and show-driven launches all became part of a recognizable Big Betty style across the iGaming space.

The team keeps building an affiliate ecosystem where communication actually means something, campaigns feel alive, and partners stay connected long after the conference lights go down.

One of the loudest moves this season became the Big Deal Show campaign — a retro-inspired promotional concept packed with gamification, entertainment elements, and simple mechanics that immediately caught attention across the affiliate market. Inspired by iconic 60s television shows, the campaign mixed classic showbiz energy with modern affiliate marketing execution.

And the curtain still hasn’t dropped, darling.

On June 5, Big Betty returns with the next stage of Big Deal Show, bringing even more surprises to the market. One thing partners already know for sure — when Betty steps onto the stage, people pay attention.

Valeriia, Head of Brand Marketing at Big Betty Partners, comments on the award:

— “Our marketing, affiliate teams, and communications always work proactively. We focus on bringing fresh ideas into the iGaming industry and creating solutions that genuinely resonate with partners. This approach allows us to strengthen our market positions and continuously grow our presence. 

Right now, Big Betty has nominations in 11 categories, and yesterday our team proudly secured the 2026 Marketing of the Year award. I’m incredibly proud of our teams and grateful to every partner for their trust and collaboration.”

Big Betty keeps pushing the market forward with fresh ideas, large-scale campaigns, and a communication style that partners instantly recognize.

Keep it big, darling. The best shows are still ahead.