Henk Wolff

Independent strategy work for iGaming operators, drawn from running operations rather than advising from the outside. Four engagement shapes: multi-market partnerships that sequence entry across two or more markets with shared infrastructure (typically 12-18 months); interim executive mandates (CEO, CMO, COO) with real operational ownership and P&L accountability, including founder exits and crisis situations; turnaround and reposition when the economics stop working, starting with a 30-day diagnostic, an acquisition-stack rebuild, and a structural reset; and acquisition scaling across regulated, offshore, and grey markets where the operator profile fits. 30+ operators advised across six continents - Tier-1 European, LatAm, North America, Africa, Australia, and Canada. Every recommendation comes from inside real P&Ls, real boards, and real cashflow, not from research papers or vendor decks. Honest, specific, same-day reply.

Independent, operator-side guidance on where to be licensed and how to get there. I review 10+ regulatory frameworks against your operator profile, target markets, and economics, then map a realistic licensing path. Coverage includes Tier-1 European (MGA, UKGC), Isle of Man, Curacao, Anjouan, and other offshore and emerging regimes across LatAm, North America, Africa, Australia, and Canada. Work spans framework selection and comparison, jurisdiction migration paths, pre-licensure preparation, and honest advice on when staying offshore is the right call rather than upgrading. Recommendations come from inside real operations, not from vendor decks.

Retention is where most operators quietly leak revenue. I rebuild the full player lifecycle so value stops disappearing: segmentation that reflects real behaviour, onboarding and day-zero flows, cross-sell, reactivation, and VIP economics. The starting point is usually a structured CRM healthcheck - a 60-minute diagnostic across segmentation, lifecycle flows, reactivation, and VIP value, with specific written findings on where retention and player value are leaking within 48 hours. From there I restructure CRM segmentation around day-30 retention as the leading indicator rather than vanity metrics, so acquisition spend actually compounds. Every recommendation comes from inside real P&Ls and real cashflow, not research decks. If there’s nothing material to fix, I say so.

M&A advisory grounded in having run operations, not just modelled them. I support buy-side and sell-side situations across iGaming operators, platforms, and affiliate assets: commercial and operational due diligence, realistic valuation built on cohort CAC/LTV and real cash conversion rather than headline GGR, deal structuring, and post-deal integration roadmaps. I also help founders prepare a business for sale and weigh whether selling, holding, or repositioning creates more value. With 30+ operators advised across six continents, I read targets the way an operator would, surfacing the trade-offs that decks tend to hide.