iGaming Consulting, Marketing and Finland Market Entry
Leapz Media is a Finnish iGaming consulting and marketing company founded by iGaming CMO and industry veteran Paul Puolakka, who brings more than 10 years of experience from both the operator and affiliate sides of the industry.
The company was created to fill a clear gap between large agencies and narrowly focused freelancers: flexible, senior-led consulting that can plug into a business exactly where expertise is needed.
Clients get direct access to experienced support without bloated teams, rigid service models or generic strategies.
Our services cover marketing strategy, localization, content, SEO, affiliate marketing and management, B2B and B2C partnerships, and international media partnerships.
We also help companies prepare for Finland’s regulated iGaming market through market-entry planning, Finnish localization, acquisition and registration funnel testing, KYC and payment reviews, and complete player-journey audits.
Every engagement is shaped around the client’s actual challenge, whether that means a focused audit, hands-on project support or ongoing strategic consulting.
EST 2025
FI, Helsinki
1 - 10 Employees
Leapz Media helps online casino operators, sportsbooks, platforms, payment providers and affiliates prepare for Finland’s regulated iGaming market.
Founded by iGaming industry veteran Paul Puolakka, we combine more than 10 years of operator and affiliate-side experience with practical Finnish market knowledge.
Our consulting bridges market-entry planning with the real customer experience. We help clients turn regulatory and commercial requirements into practical workstreams covering:
Go-to-market strategy and launch planning
Finnish localization and player communication
Marketing and affiliate marketing readiness
Registration and KYC journey reviews
Finnish payment-method testing
Acquisition, deposit and withdrawal funnels
Complete player-journey audits
Unlike traditional consulting models, Leapz Media provides flexible, senior-led support shaped around the client’s actual needs. Engagements range from focused localization reviews starting to full player-journey audits and broader market-entry projects.
Leapz Media is not a law firm and does not provide formal legal opinions or licence application services. We work alongside clients’ legal and compliance teams to support practical market and product readiness.
Leapz Media provides flexible marketing consulting for companies that need experienced strategic and hands-on support without hiring a full-time team or committing to a traditional agency model.
We work with both B2C and B2B companies across iGaming.
Our consulting services include:
Marketing and go-to-market strategy
International and Nordic market entry
Brand positioning and messaging
SEO and content strategy
Affiliate marketing and program development
B2B marketing and lead generation
Media and commercial partnerships
Social media and campaign planning
Marketing audits and conversion optimization
Every engagement is built around the client’s actual needs. This can mean a focused audit, support for a specific launch, fractional marketing leadership or ongoing consulting.
Clients work directly with senior expertise, without junior handovers, unnecessary layers or generic service packages. The objective is always the same: clear priorities, practical execution and measurable commercial growth.
We audit localization (Finland), marketing, registration funnels, payments, content and complete player journeys to identify friction and growth opportunities.
Flexible, senior-led consulting across iGaming marketing, market entry, affiliate operations, partnerships and commercial strategy.
We turn market, customer and performance data into practical insights that support better commercial decisions.
A flexible alternative to the traditional agency model, providing direct access to senior expertise without unnecessary layers.
B2B and B2C iGaming advertising strategy covering positioning, campaign planning, messaging, channels and performance optimization.
Operator-side affiliate consulting covering program strategy, management, partner development, commercial models and performance
We adapt content, offers, communication and customer journeys for different markets, audiences and player expectations.
Social media strategy and content designed to build visibility, credibility and engagement across B2B and B2C channels.
iGaming PR support covering company positioning, announcements, thought leadership, media relations and industry visibility.
Hands-on testing of localization (Finland), registration, KYC, deposits, withdrawals, payments and complete customer journeys.
Practical market-entry (Finland) support that helps companies prepare products, marketing and operations for regulated iGaming market.
Marketing and product-readiness reviews (Finland) delivered alongside clients’ legal and compliance teams. We do not provide formal legal advice.
Strategic and hands-on marketing support covering brand, content, SEO, affiliates, acquisition, partnerships and international growth.
Consulting for operators, game providers, payment providers and media partners covering commercial relationships, program development and sustainable growth.
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