Daniel Oskarsson

About

Strategic Leader in Marketing, Product Development, & CRM | Creative Brand Builder & Out-of-the-Box Thinker | Scaling Startups to Nasdaq-Listed Industry Leaders

𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐝 𝐂𝐌𝐎, 𝐂𝐏𝐎, 𝐂𝐂𝐎, 𝐚𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐋𝐞𝐚𝐝𝐞𝐫⁣ With extensive experience across marketing, branding, communications, project management, strategic planning, internet analytics, and UX development. I have worked in internet/advertising agencies, start-ups, and listed companies in both Sweden and other European countries.⁣ ⁣ 𝗚𝗿𝗲𝗮𝘁𝗲𝘀𝘁 𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵:⁣ A holistic understanding of how all tools and functions within a company can work together to deliver optimal results.⁣ ⁣ 𝐎𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐚𝐧𝐝 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐒𝐤𝐢𝐥𝐥𝐬:⁣ Proven track record of building and leading high-performing teams, ranging from 2 to 120 people. I have successfully built and motivated data-driven, creative, and results-focused teams in several large companies.⁣ ⁣ 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞:⁣ Extensive experience in building digital products, infrastructure, and tools to drive business success.⁣ ⁣ 𝐃𝐞𝐞𝐩 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞:⁣ A broad background working with well-known digital agencies and companies on internet strategy, research, analytics, creative concepts, design, development, project management, SEO, media buying, site development, social media, email marketing, UX/UI design, and implementing AI tools and processes for enhanced business insights, operations, production. ⁣ ⁣ 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 & 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐚𝐥 𝐌𝐢𝐧𝐝𝐬𝐞𝐭:⁣ Skilled as a creative director and art director as well as strategic planner, analyst, and strategist with a deep understanding of business, financial, and analytical considerations to drive strategic decisions and long-term growth.⁣ ⁣ 𝐏𝐫𝐨𝐯𝐞𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞:⁣ Hands-on experience across a wide range of marketing channels, industries, countries, and companies, with a solid understanding of the full marketing spectrum—not just from a managerial perspective, but with practical, hands-on execution.

1. Co-Founder

   OnlyiGaming

   Nov 2024 – Present

   Stockholm

   Co-leading the development of OnlyiGaming.com, an independent industry platform aiming to increase objectivity, transparency, and connectivity in the iGaming B2B space. Together with my co-founder, we are building an ecosystem that helps operators and suppliers connect, compare, and make better partner decisions — combining structured data, unbiased content, and future consulting services.

2. CEO/Founder, iGaming Operator Development.

   Coinhero.io

   Apr 2023 – Mar 2025

   A licensed and reputable sportsbook operator headhunted me to build a new iGaming company from the ground up, primarily focusing on casino, sportsbook, and cryptocurrency. • 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: I developed a comprehensive business strategy, including acquisition and retention plans, while managing the budgeting process and securing high-level partnerships. Additionally, I provided strategic oversight for future platform development to ensure scalability • 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲/𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻: I established the entire company structure, driving recruitment, outsourcing, and overall organizational development. I also led the licensing and compliance process to ensure adherence to regulatory requirements. • 𝗕𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁: I spearheaded the creation of the brand identity, concept, and design while managing the selection of third-party platforms, content, and payment providers. I oversaw the design and implementation of acquisition and retention funnels and built the foundation for gamification and loyalty activities. As the owner and internal client, I led the development of an internal iGaming platform intended for future brands. • 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀: I managed day-to-day operations, overseeing team management, acquisition, retention, and product development, while working closely with developers to bring the product to life. I also monitored activities, handled customer service escalations, and managed partnerships and negotiations. Despite significant progress, the project and company were ultimately terminated due to continued critical issues with third-party platform providers.

3. Consultant, Entrepreneur (product/start-up/Igaming)

   PlayPalz.com, Playbuddiez, Enablers of Sweden

   Jan 2020 – Sep 2024

   Stockholm

   𝗧𝗮𝘀𝗸𝘀: At the start of the pandemic, I led the development of an innovative casino brand, trying to secure funding while simultaneously consulting for start-ups in the iGaming and other industries. Additionally, I am a part-owner of "Enablers of Sweden," where we support start-ups in enhancing their pitches and business plans to obtain funding. I was simultaneously building a disruptive digital platform with a suite of innovative tools aimed at helping investors discover optimal investment opportunities while enabling start-ups to refine their pitches, enhance business strategies, and connect with the right investors. 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: • Fully developed concept, brand, acquisition, innovative retention plan and platform solution for 2 new companies. • Designed the concept for the second phase of a digital online investment SaaS platform (enable.rs). • Created a comprehensive production and organizational plan for a Latam iGaming start-up (consulting). • Pitched and generated interest from several major industry players for seed investment (PlayPalz.com).

4. Head of casino business/intrapreneur

   Betclic Group

   Apr 2018 – Dec 2019

   Bordeaux, Frankrike

   𝗧𝗮𝘀𝗸𝘀: As part of a major restructuring involving a complete overhaul of workforce, management, and product offerings, I was brought in as an intrapreneur to build a new casino division. I developed a new strategy, created products, selected platforms, integrated tools, and shaped the organization, launching new brands for both current and emerging markets. To achieve this, I educated the team on casino, entertainment, and gamification while recruiting new talent. I also supported teams across SEO, CRM, VIP, design, development, affiliates, and acquisition, guiding them in adopting innovative ways of working. As an intrapreneur, I handled everything from high-level strategic planning, 3-year budgets, and launch strategies to diving into operational details like SEO, acquisition, retention, and even the design of buttons and thumbnails. 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: • Introduced innovative retention strategies, combining gamification with data-driven insights and analytics. • Spearheaded the development of a new internal bonus tool and platform. • Created detailed specifications for the new casino platform. • Developed a new brand, including design, gamification concept, and UX/UI strategy. • Recruited and trained a new team to support the division's growth. • Provided continuous education and input for BI and analytics, challenging traditional approaches. • Developed internal tools for analytical, reactive, and proactive customer experience management, (smart CMS).

5. CMO/CPO/COO

   ComeOn!

   Mar 2013 – Jul 2017

   𝗧𝗮𝘀𝗸𝘀: At ComeOn, I built and led the marketing and product organizations, scaling the team from 12 to 200, and guiding the company towards a Nasdaq listing. I spearheaded the development of new sites and brands for multiple markets, driving innovation to maximize customer lifetime value (LTV). This included creating strategies for analytics, product offerings, and customer communication, while optimizing CRM, CS, and payment processes for a seamless customer experience. I worked with key departments like Affiliates, Creatives, SEO, Customer Support, and VIP to align them with business goals. My focus was on establishing structure, processes, and fostering a collaborative environment in the rapidly growing organization. With full P&L responsibility for various markets and brands, I led operational oversight, ensuring effective strategy execution. I was involved in setting budgets and aligning all operational efforts with the company’s targets, consistently exceeding goals. 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: • Achieved steady monthly growth across all KPIs (NRC, NDC, LTV) for all brands. • Voted Best Online Gaming Operator in 2014, 2015, 2016, and 2017 (IGA Awards). • Developed five new brands, including values, strategies, CI, communication concepts, and assets. • Led the development of a new iGaming platform with IT, driven by data-driven decision-making. • Created five new departments (SEO, BI/Analytics, CRM/VIP, Affiliates, Creatives, Product) with strategies and processes. • Designed and implemented a customer- and data-centric organizational structure for the online division. • Rolled out a new customer communication strategy. • Introduced innovative product development methods across the division. • Implemented internal communication structures to enhance transparency and synergy. • Contributed to making the company the world’s second-fastest-growing listed iGaming company (2015).

6. Head of Marketing, Brand & Communication

   Mr Green Online Casino

   Jul 2009 – Mar 2013

   Malta

   𝗧𝗮𝘀𝗸𝘀: As a founding team member at Mr Green, I ensured all countries met their targets while enhancing the brand. I recruited, led, and supported teams across country organizations, affiliates, CRM, design, and customer communication. As the brand lead, I developed and implemented the brand’s values, guidelines, assets, rules, and backstory, ensuring progress and compliance were monitored. I maintained quality and brand coherence throughout the growing marketing organization. I led the planning and production of central marketing activities and materials, including TV commercials, online and offline campaigns, and customer communications, collaborating with my in-house team and external partners. Additionally, I developed strategies and led internal projects like new site development, blogs, social media, email communication, media buying, and various tools, while supporting local marketing efforts. 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: • Played a key role in scaling the company from a 7-person start-up to a 200-employee Nasdaq-listed powerhouse. • Instrumental in developing the best casino site for five consecutive years (Internetworld), ranked 6th best Swedish site (Internetworld), 2nd best online casino (ICE 2012), 14th best Scandinavian website (SIME), and earned spots on the EGR Power 50 list (ranked 32), and Online Casino of the Year (2011 & 2013). • Set consistent monthly records across key metrics, including new clients, revenue, visitors, and reduced churn. • Increased active players by 400% in one year through a new customer communication strategy. • Reached the 2-year target in just 6 months as Swedish Country Manager. • Successfully served as interim Country Manager for four countries simultaneously in 2011. • Initiated and built a highly profitable CRM department. • Built the brand from the ground up, including the brand strategy, brand book, CI, and communication manual, and led their implementation.

7. Senior consultant - Communication & Internet Strategy

   Getupdated Internet Marketing

   May 2006 – May 2008

   𝗧𝗮𝘀𝗸𝘀: Getupdated was an internet consultancy firm with 320 employees. My role involved managing clients' marketing and internet projects, developing strategies, and enhancing both sales and brand positioning. I served as both a consultant and project manager, overseeing everything from strategy development and product/service packaging to building larger websites, running campaigns, and planning/executing web analytics Additionally, I led the development of the company’s creative department, driving innovation and ensuring that creative solutions aligned with overall business goals. 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: • Developed Getupdated’s company strategy, brand identity, sales and marketing plans, communication strategy, work processes, and service packaging. • Awarded the “75-wattaren” (Efficient Digital Marketing) for a campaign with our client, Manpower. • Assisted clients such as Scania, Microsoft, Teracom, and Statoil in optimizing their online presence and developing comprehensive digital strategies. • Set up and developed.

8. Head of internet & advertising

   Telge Energi

   Sep 2004 – Jul 2006

   Stockholm, Stockholm, Sverige

   𝗧𝗮𝘀𝗸𝘀: Telge Energi was the fastest-growing company in the Swedish energy sector. I streamlined their fragmented communication, creating a more cohesive approach that included a new internet strategy and the launch of a conversion-focused website. I introduced long-term strategies and communication platforms to strengthen their market position. Additionally, I planned and managed advertising and communication efforts, including TV ads, direct mail, print ads, internet marketing, and customer loyalty initiatives. 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: • Doubled brand awareness within one year. • Launched the company’s most successful campaign to date. • Achieved the highest customer loyalty in the industry (CRM). • Led a full digital transformation, developing and implementing a new digital marketing strategy, including a new website, sales and conversion funnels, and revamped communication. • Spearheaded a comprehensive strategic process, including redefining target audiences, and communication strategies, and establishing a new brand platform. • Built and led an in-house creative agency to drive cohesive branding and marketing efforts.

9. Internet strategist/Interaction designer(UX)

   Nofrontiere design

   Oct 2000 – Jul 2001

   Wien, Österrike

   𝗧𝗮𝘀𝗸𝘀: I managed large national and international web projects at Austria's largest web agency. My responsibilities included developing concepts, wireframes, and web strategies for major portals, such as Telecom Austria and Austria Tabak (a leading cigarette company). I also played a key role in enhancing and developing concepts for Bwin (bet&win), a prominent gambling website. A significant portion of my time was dedicated to participating in high-profile pitches for new business. 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: • Implemented new content, design, and functionalities that helped Telecom Austria’s portal climb from the 8th to the 2nd most visited site in Austria. • Grew Austria Tabak’s online community to over 120,000 members within six months. • Won several high-profile pitches and earned multiple web industry awards. • Developed a new strategic client acquisition and pitch process that increased success rates.

10. Strategisk rådgivare

    SEB, Banca del Gottardo, rootz.com, wildz.com, Threeoclock.com, Bluestep,

    Jun 1997 – Jun 2009

    Stockholm, Zürich, Malta,

    𝗣𝗹𝗮𝘆𝗯𝘂𝗱𝗱𝗶𝗲𝘇.𝗰𝗼𝗺 I-gaming consultant 2020- 𝗥𝗼𝗼𝘁𝘇.𝗰𝗼𝗺/𝗪𝗶𝗹𝗱𝘇.𝗰𝗼𝗺 Entrepreneur (product/brand) 2017-2018 𝗠𝗮𝗿𝗸 𝗥𝗲𝗱 (𝗗𝗿𝗼𝗽𝗶𝘁-𝗘𝗗𝗕) Senior web-strategist 2008-2009 𝗧𝗵𝗿𝗲𝗲 𝗼 𝗰𝗹𝗼𝗰𝗸.𝗰𝗼𝗺 Entrepreneur/Marketing 2003 𝗕𝗮𝗻𝗰𝗮 𝗱𝗲 𝗚𝗼𝘁𝘁𝗮𝗿𝗱𝗼, 𝗭𝘂𝗿𝗶𝗰𝗵 Marketing Consultant 2002-2003 𝗕𝘆𝗿𝗮𝗻 𝟭 & 𝟮, 𝗮𝗱-𝗮𝗴𝗲𝗻𝗰𝘆 Freelance Creative director/planner 2002 𝗪𝗼𝗼𝗱𝘀𝘁𝗼𝗰𝗸 𝗮𝗱 𝗮𝗴𝗲𝗻𝗰𝘆 Marketing consultant/Art Director 1997-1998 𝗪𝗮𝗿𝗻𝗲𝗿 𝗕𝗿𝗼𝘁𝗵𝗲𝗿𝘀 (label) Marketing consultant 1997-1998

1. Universität Regensburg

   Marketing, digital marketing, Management

   Sep 2004 – Jan 2005

   I spent one semester in Regensburg, Germany, where I focused on courses in e-commerce, strategic management, economic management, and organizational studies.

2. Växjö universitet

   Master's degree, Marketing, Entrepreneurship, Management

   Sep 1995 – Jun 2002

   This unique program in Sweden offered a multidisciplinary education combining economics and management with a strong focus on marketing. The curriculum also included media and communications, consumer behavior and psychology, finance, and law, providing a broad foundation across key business areas. • Bachelor’s degree in Marketing and Economics. • Master’s degree in Marketing, Entrepreneurship, and Management.

3. Johannes Kepler Universität Linz

   Sep 1998 – Jul 1999

   I spent a year in Linz, Austria, where I took courses not available in Sweden, including economic psychology, marketing psychology, e-commerce, and cross-cultural team building.

4. oxhagaskolan

   Jan 1986 – Jan 1987