iGaming Industry News & B2B Insights

BETER , the award-winning provider of live streams, live data, and odds for esports and sports, has further strengthened its US presence after its exclusive Setka Cup table tennis and ESportsBattle content was added to the Sports Wagering catalog and licensed in the State of Kentucky. The approval and license were granted by the Kentucky Horse Raci...

BETER , the award-winning provider of live streams, live data, and odds for esports and sports betting content, won the Best Esports Betting Supplier award at the HIPTHER Baltics & Nordics Gaming Awards 2026. The winner was announced during the HIPTHER Baltic & Nordics: Tallinn Summit , where BETER was on-site to connect with industry leaders, part...

GR8TECH heads to ExCeL London on 1–2 July with a Champions Club mindset, a Best Affiliate Management Platform shortlist, and one message for operators: stop playing for survival and start playing to win. This is championship territory: where preparation beats distraction, control beats chaos, and winning is not left to luck. Think José Mourinho at ...

BETER , the award-winning provider of live streams, live data, and odds for esports and sports, has expanded its US presence after its exclusive Setka Cup table tennis content was added to the Sports Wagering catalog in the State of Illinois. The approval was granted by the Illinois Gaming Board, the regulatory and law enforcement agency responsibl...

In iGaming, traffic is measured not by page views, but by registrations, FTDs, and long-term player value. That’s why the traffic source directly affects conversion rates, campaign costs, and overall affiliate performance. The main traffic sources in iGaming today: SEO PPC Push & Pop Ads Native Ads Social Media Telegram More than 70% of iGaming tra...

ELA Games has seen significant growth in the Romanian market by matching classic aesthetics with modern features. This has resulted in a 244.52% increase in active users and a 239.74% rise in bet counts. By providing a natural path for traditional players to find more rewarding sessions, the studio is helping operators see better results through a ...

Soft2Bet has won the Innovation in Mobile and Innovation in Casino Software categories at the EGR B2B Awards 2026, marking another milestone in the company’s 10-year track record in iGaming technology. The awards recognise Soft2Bet’s ability to turn product development into practical growth tools for operators, from native mobile apps and platform ...

BetOnGames , the instant games vertical of the BETCORE ecosystem, has launched Cricket Strike Crash —a sports-themed crash game built around live multiplier progression, player-driven cashout decisions, and fast-cycle gameplay designed for modern online casino audiences. The new title enters one of iGaming's fastest-growing content categories. Cras...

Choosing a paid traffic channel isn't just a media-buying decision. It shapes acquisition costs, conversion quality, and long-term revenue potential. Google Search, Facebook, and native advertising each play a different role in the funnel. Some channels capture users ready to convert, while others create demand and build scale. The challenge for af...