iGaming Industry News & B2B Insights

Everyone's chasing cheaper clicks. The smarter question is whether you need to buy every player in the first place. ASO has quietly become one of the most efficient acquisition channels in iGaming. While many affiliates keep competing in expensive PPC auctions, optimized app listings consistently generate 30-50% reg-to-deposit rates with CPA betwee...

GR8TECH has partnered with Setanta Bet, a locally licensed online betting operator in Georgia and part of the wider Setanta Sports ecosystem. The collaboration marks another important step in GR8TECH’s expansion across regulated markets, with Setanta Bet successfully launching the GREATSPORTSBOOK iFrame solution. By joining the Champions Club—GR8TE...

On April 7, before the first panel begins and before the first badge is scanned at the Transamerica Expo Center in São Paulo, attendees at SiGMA Brazil will walk past a tombstone. It reads: RIP Slow. It is not a coincidence. It is not a guerrilla stunt. The Funeral Party for Slow Crash Games is officially listed on the SiGMA Brazil event agenda (13...

Infingame , a leading aggregator in the iGaming industry, identifies five key factors that increasingly determine whether games gain exposure inside modern aggregation ecosystems. According to Infingame, suppliers frequently focus on game launches while underestimating the importance of post-launch performance indicators that influence long-term vi...

Influencer marketing already generates 42% of new player registrations in iGaming, making streamers one of the strongest acquisition channels today. According to the SOFTSWISS 2026 iGaming Trends Report , creator partnerships have evolved from brand-awareness campaigns into measurable performance channels with lower acquisition costs and long-term ...

Vegangster has integrated ZingBrain AI 's smart lobby personalisation into its platform, adding a new layer of game discovery for players across Vegangster-powered brands. Casino lobbies now feature AI-driven recommendation sections tailored to each player's preferences, much like those on Spotify or Netflix. Players see personalised rows such as "...

Some events fill calendars. Others shape the industry. For affiliates, iGB L!VE belongs to the second category. Thousands of affiliates, operators, tech providers, and media teams gather in one place to talk traffic, discover new products, and build partnerships that often last far beyond the exhibition floor. For Big Betty Partners , London meant ...

BetOnGames , the instant games vertical of the BETCORE ecosystem, has announced the launch of Tokyo Skyline Run , a new anime rooftop crash game designed around speed, visual intensity, and player-controlled decision-making. The new instant title combines rooftop chase dynamics, anime-inspired visuals, rising multiplier gameplay, and a 97.5% RTP in...

July 7, 2026 – ThrillTech, the global leader in side-bet jackpot technology, has today announced a strategic partnership with SportingTech, the award-winning iGaming platform provider. This collaboration will see ThrillTech’s innovative jackpot solutions seamlessly integrated and made available to online casino and sports betting brands operating o...