09.07.2026 · 3 min read
Big Betty at iGB L!VE 2026: Where Partnerships Get Real
Some events fill calendars.
Others shape the industry.
For affiliates, iGB L!VE belongs to the second category. Thousands of affiliates, operators, tech providers, and media teams gather in one place to talk traffic, discover new products, and build partnerships that often last far beyond the exhibition floor.
For Big Betty Partners, London meant two packed days of meetings, industry conversations, media interviews, and hundreds of opportunities to strengthen existing relationships while starting new ones.
Bella Edwards, Sales Account Manager at iGB Affiliate Events, attended her first iGaming conference this year and singled out the Big Betty stand as one of the highlights.
— "Stepping onto the stand felt like being transported into an elegant speakeasy. Every detail reflected the strength of the Big Betty brand and created an unforgettable experience."
She also noted that meeting partners in person remains one of the biggest reasons professionals keep returning to events like iGB L!VE.
Why Face-to-Face Still Wins
Affiliate marketing runs online.
The strongest partnerships don't.
Conferences create space for conversations that simply don't happen over Telegram or Zoom. They're where affiliates discuss custom deals, explore new GEOs, exchange ideas with media buyers, and finally put faces to familiar names.
Business comes first, darling.
But great partnerships are built by people.
A Booth That Stayed Busy
From the opening doors to the final hour, the Big Betty stand barely slowed down.
Partners stopped by to discuss campaign performance, future launches, and new opportunities. New affiliates explored our brands, commission models, and technology. Some meetings took ten minutes. Others lasted much longer because good conversations rarely follow the schedule.
The numbers tell part of the story:
3,130 visitors at the stand
57 partner meetings
Hundreds of exclusive merchandise items handed out
Behind every number was another conversation about scaling traffic, entering new GEOs, or planning the next campaign.
Business Doesn't Have to Be Boring
Let's face it, darling.
Nobody flies across Europe for another brochure.
Our cocktail bar quickly became one of the busiest meeting spots, giving partners a place to continue conversations between appointments.
The Stop Time Challenge brought plenty of friendly competition to the exhibition floor. At the same time, our limited-edition collaboration with INFLATA became one of the most requested items of merchandise during the event.
If you're taking something home from Big Betty, it might as well be worth keeping.
Beyond the Booth
The conversations didn't stop at our stand.
During iGB L!VE, the Big Betty team recorded interviews with ACE Alliance, EVMedia, and AffPapa, discussing affiliate marketing trends, traffic diversification, and where the industry is heading next.
As Bogdan, Head of Affiliates at Big Betty Partners, puts it:
— "Every conversation at iGB L!VE has the potential to become something bigger. We met with long-term partners, introduced Big Betty to new affiliates, exchanged ideas with industry colleagues, and discussed projects already taking shape. That's why events like this will always matter."
See You at the Next One
Missed London?
No sweat, darling.
The conference season is just getting started.
The Big Betty team will be at SBC Summit, ready for fresh conversations, new partnerships, and bigger deals. And on September 29, we'll host an exclusive private affiliate party for our partners.
Because the best partnerships rarely start with a contract. They usually start with a handshake.
