iGaming Industry News & B2B Insights

Programmatic advertising now drives over 90% of global display ad spend , yet many iGaming affiliates still overlook it in favor of search or social. That's leaving plenty of scratch on the table, darling. Structured campaigns can reduce CPMs by 25-45% , while DSP-powered retargeting delivers 2-4x higher ROAS than untargeted banner traffic. Suppose...

As hybrid casino formats continue to reshape player expectations, ElCasino has introduced Chicken Live, a new title that brings crash-style decision making into a live dealer environment. Now available for integration, the game expands ElCasino's portfolio with a fresh hybrid experience designed to combine familiar mechanics, real-time gameplay, an...

Formula Spin adds classic Hold to Win excitement with the release of Hyper Coin: Hold to Win Formula Spin has expanded its portfolio with the launch of Hyper Coin: Hold to Win, a new slot that combines timeless fruit symbols with one of the industry's most recognizable bonus mechanics. Designed for players who enjoy familiar gameplay with rewarding...

Affiverse's 2026 research estimates that 95% of affiliate marketers never reach stable long-term income , and in iGaming, every setup decision matters. Clean tracking, disciplined testing, and patience beat guesswork every time. That's Betty's bag. Before You Scale, Get the Basics Right If your foundation is shaky, your budget disappears fast. Star...

SOFTSWISS has introduced new positioning and a refreshed visual identity in response to structural changes reshaping iGaming markets today. Insights from five years of SOFTSWISS iGaming Trends research show that operators increasingly expect technology providers to deliver more than software by combining compliance, reliability, market expertise, s...

MALTA 30 June 2026 - The wait is over! Six years after its original launch, Yggdrasil proudly presents MultiFly! 2 MultiMax™, the latest addition to its premium portfolio, marking the return of the iconic chameleon that transforms fireflies into juicy rewards. Beginning on 30 June, the game will be available across multiple jurisdictions and operat...

Infingame , a leading aggregator in the iGaming industry, shares the growing role of recommendation systems in iGaming, outlining how operators are increasingly shifting from reactive retention strategies toward real-time, AI-driven personalization of the player experience. According to the company, AI personalization is rapidly becoming one of the...

Ian Bradley and founder Tom Light form a co-CEO partnership to lead FIRST.bet , reuniting two former SBTech executives to drive the next phase of B2B growth FIRST.bet , the Tier-1 B2B sportsbook technology provider, today announced the appointment of Ian Bradley as co-CEO. Bradley - most recently SVP at DraftKings, and a former colleague of Light’s...

Interview with Salvatore Martorana, Founder of Casino2k The Italian online casino market is one of Europe's most tightly regulated, and also one of its most misunderstood. For players approaching it for the first time, the line between licensed, ADM-regulated operators and unauthorized sites is not always obvious, and that confusion is exactly the ...