iGaming Industry News & B2B Insights

When we say “every culture has its own game,” we’re not talking about the ones played behind the screen in silence. We’re talking about the games that stir emotions, spark friendly arguments, and trigger that classic showdown between rivals. You know the ones – where someone says, “ნარდი გავაგოროთ?” ("Wanna roll some backgammon?") or “მოვცხოთ ერთი ...

New Game, Live Action For two full days, Booth 20 was packed with delegates eager to try BitMan Twinko, Lambda’s latest arcade -style slot. To amp things up, the team hosted an on-site tournament that kept operators, affiliates, and suppliers coming back for more. “I wasn’t in it for the prize – just the thrill, ” said one finalist. “ That bonus ro...

StatsDrone is a proud winner of the iGB Affiliate Awards 2025 for Innovator of the Year ! StatsDrone was a previous winner of the iGB Affiliate Awards 2024 for Best Tech for Affiliates. This is now their 4th award and now can claim credit to these 4 awards: Innovator of the Year - iGB Affiliate Awards 2025 Best Stats Tracker - Odys Awards 2025 Affi...

The Power of Creative in In-App UA In the in-app media buying space, performance hinges on what users see first - the creative. Without access to deep user interests or behavioral layers, creatives become the primary lever to drive engagement, optimize acquisition, and scale efficiently. At RockApp , we’ve built a workflow where creative localizati...

23 June, Malta – SOFTSWISS, a global provider of iGaming software solutions, has won two prestigious trophies at the EGR Marketing & Innovation Awards 2025. These recognitions come alongside two more accolades at Malta’s iGaming Excellence Awards 2025. EGR Marketing & Innovation Awards Hosted annually, the EGR Marketing & Innovation Awards honour t...

Seasonal Strategy in iGaming Media Buying: Insights from RockApp’s European Research Seasonality remains one of the most influential, and often underestimated, factors in iGaming media performance. Player engagement, acquisition costs, and campaign efficiency fluctuate significantly across the calendar year, driven by holidays, weather, and regiona...

12 June, Malta – SOFTSWISS continues to strengthen its focus on player-centric innovation by rolling out two updates to its Game Aggregator , the largest content hub with a portfolio of over 30,000 games. These updates – a mobile-specific UI feature and a scalable AI-powered localization system – aim to enhance accessibility, personalization, and t...

iGaming Insider Series: Hanna Rai, Bettorify An Exclusive Q&A with Hanna Rai, CEO at Bettorify Introduction Q: Can you introduce yourself and your role at Bettorify? A brief introduction to the guest, their background, and their role in the company. I'm Hanna Rai, CEO of Bettorify. I've been in iGaming since 2017, working across different sides of ...

It’s a common frustration for iGaming operators: “Why didn’t this player deposit?” In my previous role as an operator, I heard this question almost daily. From marketing teams, support desks, and VIP managers alike. And the answer was always the same: “We don’t know. We can’t see what happens inside the cashier.” Back then, the cashier was a comple...