Soft2Bet twice recognised by EGR Europe Awards 2026

Soft2Bet was named a double winner at the EGR Europe Awards 2026, securing the European Casino Platform Supplier and European Acquisition and Retention Partner awards. The recognition reflects the results delivered in 2025 and the innovative solutions introduced throughout the year.

The European Platform Supplier award reflects Soft2Bet’s philosophy of building its core stack in-house, with one platform designed to adapt to each market and audience. It supports deep integration across the full ecosystem, from game providers and payment service providers to KYC checks and AML tooling, supporting compliance across multiple jurisdictions at once. The platform is modular by design, allowing partners to configure and scale it to deliver the best player experience. Localisation is built into delivery, providing market-specific experiences that feel native to the user while maintaining operational governance across brands.

EGR judges also cited the “growth and success of MEGA Engine”, noting its ability to solve operator issues while gaining licences and scaling, as key reasons for Soft2Bet’s European Casino Platform Supplier award.

“These awards are a testament to the relentless innovation and execution of our teams across technology, product and commercial. We have built a platform designed not only to launch brands, but to scale them sustainably in regulated markets. By combining design-led delivery with measurable performance, we continue to set a benchmark for how modern iGaming brands should be built and grown,” said Andrew Cochrane, CCO at Soft2Bet.

The European Acquisition and Retention Partner award recognises Soft2Bet’s ability to translate engagement into measurable outcomes, anchored by its flagship product MEGA (Motivational Engineering Gaming Application). MEGA blends proven iGaming mechanics with the patterns that dominate casual games and mobile behaviour, turning sessions into structured experiences through missions, challenges and quests that create repeat play and a lasting emotional pull. 

In their comments, the judges at EGR noted that “MEGA by Soft2Bet sets a benchmark for acquisition and retention in Europe, combining entertainment-first engagement with measurable results.”

These latest accolades crown a highly successful two-year period of sustained industry leadership. Throughout 2024 and 2025, Soft2Bet secured a sweep of prestigious industry awards, earning widespread acclaim for driving innovation through data-driven technology, delivering best-in-class turnkey platform solutions, and setting the standard for B2B excellence.

About Soft2Bet

Soft2Bet is an iGaming platform and solutions provider, delivering technology that powers casino and sportsbook brands across highly competitive markets. The company builds proprietary products across the player lifecycle, from platform infrastructure and payments to CRM, segmentation, risk tooling and gamification, helping partners launch, localise and scale with measurable performance.

About MEGA

MEGA (Motivational Engineering Gaming Application) is Soft2Bet’s standalone, API-driven gamification engine built to strengthen acquisition and retention through missions, challenges, quests, progression systems and configurable engagement mechanics. Designed to integrate with existing platforms, MEGA helps partners increase engagement and lifetime value through measurable outcomes and clear, player-facing experiences.